Overview
Digital Marketing Manager | Hospitality/ Restaurant/ Pub Group
12 Month FTC/ London / Hybrid
£45-50k + Benefits
Only two office days a week. Role also comes with a travel card. Zones 1 to 5.
Zachary Daniels are proud to be partnering with a much-loved hospitality brand to recruit a Digital Marketing Manager (Maternity Cover). This is a fantastic opportunity to join a business with huge heritage, a loyal customer base, and a reputation for doing things differently.
The Role
* Take ownership of digital strategy across CRM, paid media and loyalty programmes, leading a small team and working closely with the wider marketing function to deliver engaging, sales-driving campaigns.
* Lead the CRM strategy across pubs and hotels, developing campaigns that are personalised, relevant and effective.
* Manage the relationship with Acteol, ensuring the platform is optimised and delivering maximum value.
* Support the roll out and day-to-day management of the loyalty programme and membership scheme, creating and monitoring customer communications.
* Set up, test and maintain automated CRM journeys including welcome, pre- and post-stay, birthdays, reviews and more.
* Lead the Paid Advertising team across social, search, display and maps, ensuring all campaigns are on brand, optimised and deliver ROI.
* Support and train Area Sales & Marketing Co-ordinators and pub teams in digital best practice.
* Analyse reporting to shape strategy, measure performance and drive continuous improvement.
About you
* 4+ years' experience in a digital marketing role.
* Strong knowledge of CRM, digital advertising and analytics.
* Experience managing direct reports.
* Proficiency in Google Ads and Meta for Business.
* A track record of making data-driven decisions and optimising campaign performance.
* Excellent copywriting and communication skills.
* Experience in loyalty programmes and/or hospitality marketing would be a real advantage.
Why join?
This is a business with genuine heritage, personality and pride. They value respect, empowerment, quality service and individuality - and they\'re not afraid to do things differently. As Digital Marketing Manager, you\'ll have the freedom to make an impact, lead strategy, and bring innovative ideas to life.
If you\'re a self-starter with a passion for digital and hospitality, this is an outstanding chance to take the next step in your career.
Please apply today!
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