Job Description purpose
to define and develop our 3 year and in year web / app customer experience aligned to business goals. you will ensure our digital products: web and app (outside of loyalty proposition) wow the connected fusion foodie of today and tomorrow creating the most magical experience possible seamlessly connecting the on and offline world. you will play a pivotal role in the development and execution of innovative digital strategies to drive best in industry conversion and reviews / ratings for our digital products
key accountabilities
Website CX Owner
own the website and the customer experience delivered
leverage customer / web analytics to optimise web performance including leading test and learn trials
odevelop, maintain and update website content
lead CRO & SEO for wagamama
App CX Owner
own the app and the customer experience delivered
leverage customer / app analytics to optimise app performance
develop, maintain and update app content (outside of Soul club)
work in partnership with loyalty manager to ensure soul club shows up on the app in the way desired by the CRM & loyalty team
develop and implement plans to ensure best in class app ratings
Web and App Custome...