Content Strategist & Copywriter, 42 hours per week, Crawley RH10 9QR
Salary up to £35,700 depending upon experience
We are looking for an experienced Content Strategist & Copywriter to join our team in our Crawley Offices.
The Content Strategist & Copywriter will develop and deliver a strategic content approach by creating and managing the content roadmap, defining the brand’s tone of voice and messaging framework, and producing compelling, channel-specific copy. Ensure all content supports brand storytelling, engages target audiences, drives conversions, and builds long-term customer loyalty.
Key areas of focus will include:
* Blog and website content
* Email and social campaigns
* SEO copy
* Product storytelling
* Campaign messaging
* Case studies, whitepapers, and ebooks
Within these key areas of focus the key responsibilities will include but not limited to:
* Content Strategy Development:
Develops and defines the content strategy and roadmap, establishing tone of voice, messaging hierarchy, and brand storytelling; to ensure alignment with brand, product, and commercial goals, while executing compelling marketing copy.
* Develop and execute a cohesive content and social media strategy that supports brand growth and engagement across all digital channels.
* Tone of Voice & Messaging:
Own and evolve the brand’s tone of voice, ensuring consistency across the group and all channels. Develop messaging hierarchies for campaigns, products, and customer journeys.
* Brand Storytelling:
Translate brand values and positioning into engaging narratives that resonate with target audiences across formats and platforms.
* Copywriting:
Write high-quality, on-brand copy for a range of channels including website, social, email, packaging, advertising, and printed collateral.
* Campaign & Product Support:
Collaborate with Marketing, Creative, Product, and E-commerce teams to create campaign messaging and product descriptions that support launch and promotional activity.
* Content Governance:
Maintain content guidelines and ensure consistent application across departments, agencies, and touchpoints.
* SEO & Performance Awareness:
Apply SEO principles to digital content where applicable, and work with digital teams to optimise messaging based on performance insights.
* Content Planning, Management & Execution
* Own and maintain editorial calendars across blog, website, email, and social channels
* Plan, write, and publish content using CMS platforms (e.g., WordPress, Shopify)
* Collaborate with content, product, and design teams to deliver engaging content in line with brand and campaign goals
* Collaboration & Reporting
* Work closely with the Digital, Creative, and Product teams to ensure consistency and alignment across all content
* Report on content and social media performance, using analytics to refine strategy
To be considered for this role you will have the below demonstrable skills and experience:
* Proven experience in content strategy, brand storytelling, and copywriting
* Strong portfolio demonstrating writing across multiple channels and formats
* Exceptional writing, editing, and proofreading skills
* Ability to translate complex concepts into clear, concise, and engaging content
* Experience working with brand guidelines and tone of voice systems
* Comfortable working cross-functionally in a fast-paced environment
* Understanding of SEO, digital marketing, and content performance metrics is a plus
If you feel you can demonstrate the above and the role gives you the all that you are looking for in your next move, then we would love to hear from you.
Premier Paper Group Ltd are an equal opportunities employer