Job Description
We have an exciting new role, Group Marketing & Communications Director. This role will lead and evolve our marketing and external communications function across the group, responsible for the strategic direction and execution of the groups marketing and external communications needs. This role is pivotal in shaping our brand(s), driving market engagement and demand generation, whilst also enhancing our market presence within the sector.
What you'll be doing:
1. Developing and implementing a Group Marketing & External Communications strategy aligned with business growth objectives.
2. Partnering closely with Business Unit CEOs and the Group Management Team to embed marketing as a core business function. Providing strategic counsel on market positioning, customer engagement, and brand development.
3. Developing an annual marketing roadmap that outlines key campaigns, initiatives, and milestones. Ensuring the plan supports both central and business unit-level objectives.
4. Setting and managing the annual budget, ensuring efficient allocation of resources across digital, brand, content, and external communications. Monitoring spend and ROI to support continuous improvement.
5. Leading the evolution of the company’s brand identity, ensuring consistency, relevance, and differentiation across all touchpoints.
6. Driving digital transformation across marketing platforms including website, SEO/SEM, social media, and automation tools increasing visibility and engagement.
7. Owning the tone, quality, and consistency of all external communications. Overseeing the creation of thought leadership, case studies, and digital content that reflects the company’s strategic narrative.
8. Building and leading a lean central marketing team and establishing a marketing & communications community across business units.
9. Providing hands on leadership in developing high-impact campaigns and strategic content. Collaborating with internal teams and external partners to ensure timely and effective delivery.
10. Establishing reporting and measurement of marketing performance to demonstrate impact on sales, lead generation, and brand visibility.
Qualifications
What we're looking for:
11. Senior marketing and communications experience, ideally within logistics, supply chain, FMCG, or B2B service industries.
12. Proven track record in developing and executing group-wide marketing strategies that directly support sales and lead generation.
13. Experience managing both brand and external communications, including strategy & initiative communication (e.g. sustainability, new products, site launches) to external stakeholders.
14. Proven ability to manage brand transformation and deliver consistent, high-quality communication across multiple channels.
15. Background in coaching & supporting executives on corporate influencer positioning.
16. Budget ownership experience, including planning and managing marketing and communications spend.
17. Leadership experience in building and managing lean, high-performing marketing teams.
Additional Information
As part of our drive to make Culina a great place to work. We are proud to be an inclusive and diverse organisation where we are committed to employee development and recognising success for hard working performers.
Our dedicated learning and development programmes are open to every employee to give you the opportunity to shape your own future within logistics and continue to work in an environment where team culture thrives.
Our People are the driving force behind our success, which is why we offer a wide range of benefits which include:
18. Annual Leave – Competitive holiday entitlement of 25 days plus bank holidays
19. Company Bonus – We do our best work to succeed together. When we achieve our goals you'll be rewarded through our bonus scheme
20. Private Medical Cover – This gives you peace of mind, you have choice, flexibility and speed of access to the most clinically appropriate care via Bupa
21. Car Allowance
22. Pension scheme – we want colleagues to enjoy a comfortable retirement so we offer a great employer contribution of 8%
23. Life Assurance - x4 your annual salary
24. Wellness – Via our Employee Assistance Programme we offer immediate access to a confidential telephone counselling and legal information service that operates 24 hours a days, 365 days a year
25. Eye Care Vouchers – We can provide you with substantial savings with free eye tests and discounts on prescription glasses
26. Reward & Recognition – We recognise that employees have gone the extra mile via Employee of the month and year, special recognition and long service awards.
27. Everyday discounts - via our benefit platform you will have access to over 50 retailer discounts for everyday savings!