Company
We are looking for an experienced and enthusiastic Brand Manager who will be responsible for our Trains titles, including our industry leading railway simulation games Train Sim World and Train Simulator Classic, which have sold over 8m units to date. We have ambitious growth plans, and would love to invite anyone with a passion for Brand, the Railways, and/or our games to join us on the next stops on our journey.
Working with the wider Community, Marketing, and Creative teams, you will ensure we have a clear brand architecture supporting our ambitious engagement and conversion initiatives. You will coordinate and execute our Go To Market plans, and manage their successful journey into live service and DLC releases.
Working with agencies where appropriate, you will ensure that organic, earned, and paid activity we undertake around key launches is budgeted, executed, and measured, in order to fulfil business needs.
You will be the Brand champion, and will represent it throughout the Studio, as well as with external partners.
Dovetail Games are committed to promoting diversity, and all applicants will be considered on their merit, qualifications, competence, and talent regardless of any protected characteristics. At the individual's request, all roles will be considered for part time, term time only and job shares.
With a huge emphasis on our culture and wellbeing you'll experience an environment where you will be challenged but supported. We have an industry leading work life balance and flexible working is offered from day one! Want to work fully UK based remote as that's where you do your best work? That is fine by us; though certain roles will require a more hybrid style with time in the office.
Benefits
* Work where you work best: UK Based Remote, Hybrid or in Office—You choose!
* 37.5 hour working week with true flexible working
* Collaborative, supportive team environment
* Access to the latest tools & tech
* Company funded away days and team building
* Opportunity to grow and work on much-loved titles
* Competitive salary and benefits
More benefits details: https://careers.dovetailgames.com/benefits
Responsibilities
* Represent the Trains brands throughout the team and Studio.
* Coordinate with internal and external stakeholders to ensure alignment across campaigns.
* Manage the go-to-market plans and asset execution for annual core releases, alongside first‑party and third‑party DLC expansions.
* Help grow a service infrastructure around Train Sim World as we embrace data‑led performance marketing.
* Own the media and brand budget for the TSW franchise.
* Lead discussions with internal and creative teams to source marketing assets.
* Work with Community and Social teams and media agencies to maximise owned and earned media coverage.
* Manage the relationship with digital marketing and live teams to grow platform infrastructure and maximise the effectiveness of the player acquisition funnel.
* Provide regular reports on marketing effectiveness, efficiency, and paid performance.
Qualifications
* 1-3 years experience in a brand marketing role (or other commercial or marketing experience) and railway enthusiast subject matter knowledge.
* Marketing education or proven relevant experience.
* Skilled at presentation creation and delivery, using MS Office.
* Highly motivated, with a positive and proactive attitude.
* Organised, adaptable, and able to work in an ever‑changing landscape.
* Team player, interested in educating others and enjoying teamwork.
* A history of creating innovative and practical branding and marketing campaigns.
* A keen interest in our games and/or the railways.
* Familiar with latest marketing trends.
* Proficiency in graphic tools is a bonus.
* Additional language, particularly German, is a bonus.
* On‑camera experience is a bonus.
Company information
* Seniority level: Mid‑Senior level
* Employment type: Part‑time
* Job function: Marketing
* Industries: Marketing Services
Locations and contact
Chatham, England, United Kingdom.
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