Overview
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The agency is recognized for its human-first, award-winning work for blue chip client partners. VML’s global network includes 26,000+ people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is a growth partner for the world’s leading brands, combining data solutions, creativity, production, and strategic counsel to help clients navigate change and achieve transformational growth. For more information, visit WPP.com.
Role
We are seeking a talented UX Writer to join our dynamic, cross-functional product creative team. You will collaborate closely with experts in CX, UX, UI, Research, and Service Design. This role involves scripting and shaping the customer experience in response to customer and business needs, defining content strategy, guiding tone of voice for clients, and testing copy through research to contribute to a positive UX writing culture. Automotive experience is a significant advantage.
At heart, you are a brilliant storyteller, editor, and design thinker who can identify an audience and create impactful content. You will help define our internal content strategy, influence user experience, and evolve tone and content for our diverse client portfolio.
What you’ll be doing
* UX Writing & Content Design for E-commerce Platform Enhancement
* Contribute to UX writing and content design for client websites.
* Collaborate seamlessly with UX, UI, and Product teams on platform improvements using collaborative design tools (e.g., Figma) and Agile workflows.
* Ensure design alignment of copy within digital products through close partnership with design and product teams.
* Proactively identify and execute value-add strategic projects aligned with platform objectives.
* Contribute to content optimization efforts to enhance user experience and site performance.
* Web Copywriting for Launches & Campaigns
* Develop compelling, customer-centric website copy for new vehicle launches and significant vehicle updates.
* Integrate key considerations such as customer experience, SEO best practices, accessibility standards, established tone of voice, and the holistic customer journey.
* Collaborate closely with external agency partners (e.g., Activation, Creative Director, CRM teams) on marketing-led launch projects.
* Partner with UI teams to ensure copy seamlessly integrates with visual elements via collaborative design tools (e.g., Figma).
* Produce engaging and creative copy for client Customer Service Department campaigns and initiatives.
* Develop copy tailored for multiple channels, including website content, CRM communications (e.g., email marketing), and social media platforms.
* Ensure all creative copy aligns with the client's brand voice and marketing objectives for customer service initiatives.
What we want from you
* Proven experience in UX writing/content design for complex projects or large-scale businesses.
* Ability to translate complex information into clear, concise, and user-friendly copy.
* Strong understanding of e-commerce principles and user journeys.
* Demonstrated experience in marketing copywriting.
* Excellent writing and editing skills, with the ability to write both short and long-form copy, as well as scripting for conversational user interfaces.
* Experience creating copy options for research and interpreting results.
* Adaptable tone for different clients and customers, with the ability to work independently or seek help when needed.
* Working knowledge of design processes and general UX principles.
* Strong communication and organizational skills, with the ability to present to all levels within an organization.
* Confidence to challenge peers and stakeholders, and champion improvements.
* Native-level English proficiency in speaking and writing.
* Proven copywriting skills across creative marketing campaigns.
* Experience writing for diverse digital channels (website, email, social media).
* Ability to adapt writing style for different campaign objectives and target audiences.
* Understanding of customer service messaging and brand loyalty.
* Understanding of SEO and accessibility best practices.
* Passion for a broad range of copy disciplines.
* Experience in e-commerce, B2B, or B2C.
* Bachelor's degree in English, Communications, Journalism, Marketing, or equivalent work experience.
What we can offer you
Alongside the opportunity to work with leading brands, we’ll prioritise your career development and help you grow your skills, empower you to make a difference, and respect who you are.
#J-18808-Ljbffr