Area Sales Manager - South
London
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.
Area Sales Manager South
Responsible for driving sales and building strong relationships with existing and potential retail partners. The role will involve promoting the HH product line, educating retailers on new collections, technologies, ensuring brand visibility and strong sell-through in a competitive market. The ideal candidate will have a genuine love for the outdoors and a deep understanding of technical gear.
Role accountabilities
1. Work closely with Sales Manager in driving regional account sales initiatives across individual channel.
2. Manages own portfolio of wholesale accounts, building new and managing existing relationships with our clients, providing them with excellent customer service, which is prompt, informative and engaging.
3. Establish and execute a comprehensive regional account roadmap that aligns with the overall company strategy and our aggressive growth plans.
4. Build strong relationships and strategic partnerships with regional wholesale customers.
5. Work cross-functionally with wholesale operations to optimise the shipping targets.
6. Being the voice of the regional accounts, with regard to assortment planning, marketing plans, in-store and online.
7. Collaborate with marketing team to drive marketing strategies and initiatives.
8. Translate market knowledge, trends and analysis across regional accounts to advance HH product development.
9. Demonstrate intimate understanding of our products, vision, and business; Be able to help anyone understand any aspect of the company.
10. Identify new/potential growth strategies within the South UK
11. Accountable for the thorough implementation of all regional account related initiatives
Critical Partnerships
12. UK HH Key Account Manager – Provide regular reports on performance and competitor activity
13. Product (Category) Managers – Input into product development in specialist channels as required
14. Customer Service – To ensure all aspects of customer service levels are maintained
15. Finance Department – To work closely with the finance team to monitor credit issues and D.S.O’s
16. Marketing – Ensure all marketing initiatives are communicated to target markets and work closely with digital marketing to develop database links. Assist with trade/consumer shows as required.
General accountabilities
17. You are expected to support HH objectives for sustainable profitable growth and development of the brand.
18. Contribute to your own training and development including attending appraisal meetings. Your manager will assist you by maintaining a planned approach to agreeing your personal targets which will reflect the needs of the business.
19. As an equal opportunity employer, you are expected to share this commitment by observing the requirements of the Company’s Equality and Diversity policy.
20. Understand and carry out duties in a manner which is safe for yourself, colleagues and public in accordance with the Health & Safety at Work Act 1974, in order to minimise the risk of injury/accident.
21. To ensure that in carrying out all duties, current BSI, TQM and Company procedures and practices are adhered to.
You may be requested to carry out supplementary duties or other duties not defined in this Job Description at various times as requested by the Company in order to ensure the smooth running of the department, or during periods of sickness, holidays or high volume of work. You may also on some occasions be requested to provide service outside your normal working hours, but these requests will not be unreasonable.
Knowledge, skills and experience
General
22. Effective presentation and communication ability
23. PC Literate
24. Competent and adaptable to management information and order management systems
25. Ability to identify sales opportunities
26. Strong team player
27. Effective interpersonal skills
28. Strong influencer
29. Assertive yet with the ability to empathise
30. Pragmatic, effective manager
Competencies
31. Recognises customer needs and satisfies them
32. Performance focused and target driven
33. Works co-operatively and willingly with others to achieve common objectives
34. Communicates effectively and influences others to bring about business change
35. Willingly adapts to changing circumstances to achieve results
36. Organises own time and works effectively under pressure
Knowledge
37. Knowledge & experience of market for core product categories
38. Sales background within a forward order focussed brand/business, preferred but not essential
39. Sales and negotiating
Personal Attributes
40. Active in water/outdoor sports
41. Energetic and enthusiastic
42. Pragmatic, tenacious with attention to detail
43. Dedicated to getting the job done but able to “have fun” as well
44. Self-starter
45. Willing to travel extensively in UK and regularly abroad for Sales Meetings etc.
Qualifications
46. Degree preferred
47. Full clean driving license
Experience
48. Have strong stakeholder management skills and the ability to build relationships with ease.
49. A commercially astute and confident decision maker, communicating with impact across all levels
50. Proven experience in sales, preferably within the sports/lifestyle sector
Contact person
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