Paid Media Marketing Executive – B2B Engineering
To £32K Basic DOE, Plus Great Benefits
Lancashire /Wilmslow - Hybrid between either office or predominantly remote for the right person
The Role
This role is responsible for developing and executing cross channel paid advertising campaigns across the most relevant digital platforms (e.g., LinkedIn, Google Ads, Facebook Ads, YouTube and TikTok) to maximise reach, engagement and return on investment! You will develop and execute comprehensive paid media campaigns and look after overall strategy, planning, research, campaign and content creation, monitoring, and campaign reporting.
You will keep informed on industry trends and be responsible for analysing and reporting on paid media campaigns on a regular basis for successes, improved performance, and new opportunities, working alongside the insights and creative team to optimise landing pages.
The Company
A hugely well established and market leading European company operating across niche areas of engineering and product sales to a broad range of clients. After recent acquisitions to further increase their market share, they are now on a growth trajectory and therefore it is an extremely exciting time to join the business!
Your Profile
You will be familiar with advertising platforms such as Google Ads, Google Analytics, Search Console as well as analytics tools and tracking technology. You must have experience with LinkedIn and YouTube and paid content advertising. You should also have an understanding of digital marketing principles including SEO, social media and email marketing, and an awareness of legal and ethical guidelines governing digital advertising. An interest or some knowledge of engineering is desirable but not essential