Business Development Officer (Membership)
Business Development Officer (Membership)
Join the UK’s leading trade association for the jewellery industry as our new Business Development Officer. You’ll be part of a passionate, friendly team, focused on growing our membership and helping members get the most from their NAJ experience.
Your mission? Drive new member recruitment, boost engagement, and support retention through meaningful relationships and proactive outreach.
Is This You?
You’re a confident, people-focused professional who loves building connections and achieving goals. You’re driven, adaptable, and thrive in a role where every day is different. You enjoy networking, are target-oriented, and bring energy and organisation to your work. With a full UK driving licence and your own vehicle, you’re ready to meet members face to face and attend events.
If you’re looking to make a real impact in a dynamic industry, we’d love to hear from you!
Key Responsibilities
Membership Recruitment
* Proactively recruit new and previous members by communicating NAJ’s value proposition.
* Proactively conduct in-person member visits and meetings on a weekly basis to build relationships.
* Deliver a recruitment plan utilising data to track, report, and review progress.
* Lead generation and conversion using various methods to including telephone and digital.
* Conduct pre-membership meetings with all applicants to ensure alignment with NAJ offerings.
* In-person visits and meetings every week to engage proactively with potential members.
* Accurate CRM system use, updating data and activities such as leads and communications.
* Support NAJ strategies: Research, prioritise, and share lead insights with the team.
* Support new member onboarding to promote early awareness and adoption of benefits.
Membership Retention & Engagement
* Actively promote NAJ’s services, including education, training, commercial support, and events.
* Support renewal activities to minimise membership churn and gather insights on member needs.
* Proactively conduct in-person member visits and meetings on a weekly basis to build relationships.
* Positively represent the NAJ at trade shows, industry events, and networking opportunities.
* Identify and address potential risks of member disengagement, escalating concerns as needed.
* Seek and report member feedback, including sentiment, service adoption, and challenges.
Membership Administration
* Maintain CRM records with accuracy, ensuring all member interactions are logged appropriately.
* Update and manage lead pipelines, segmenting contacts for targeted outreach efforts.
* Ensure compliance with data management policies and complete necessary training regularly.
Measures of Success and KPI
* Achieve agreed new membership revenue and volume targets.
* Maintain a member retention rate as outlined by the Membership Manager.
* Meet agreed volume of proactive member outreach: in-person, telephone, and digital meetings.
* Maintain a positive Net Promoter Score (NPS), ensuring strong member satisfaction.
Values & Contribution
* Uphold NAJ’s values of Honesty, Integrity, and Professionalism (H.I.P.).
* Build strong internal relationships and contribute positively to the team environment.
* Develop deep industry relationships and demonstrate expert knowledge of the membership base.
What You’ll Bring
* Experience in sales, business development, or membership services.
* Proven ability to manage leads, build pipelines, and hit targets.
* Strong communication and customer service skills.
* Proficiency in Microsoft Office and CRM systems.
* A-level education or equivalent.
* Experience in a membership organisation or trade body.
* Knowledge of the jewellery, retail, or luxury goods sector.
* Degree or jewellery-related qualifications.
* Creative and confident using digital tools.
You Are
* A natural relationship builder with a commercial and target mindset.
* Organised, proactive, and a team player.
* A strong communicator with a professional, approachable style.
* Open to learning, feedback, and new ideas.
* Based near Birmingham with a full UK driving licence and your own vehicle.
Employee Benefits
* Private healthcare plan (after 3 months) – includes perks like Amazon Prime, fitness discounts, and more.
* Death in service cover (4x salary after 1 year).
* One paid volunteering day per year.
* Employee Assistance Programme.
* Performance-related bonus scheme.
* Salary extras platform: bike and tech purchase schemes, retail and cinema discounts, gym offers, and more.
How to Apply
If you’re excited about working in a vibrant industry and have a talent for building relationships, send your CV and cover letter via the LinkedIn link.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Retail Luxury Goods and Jewelry
Referrals increase your chances of interviewing at The National Association of Jewellers by 2x
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