Role Overview
JD&CO is partnering with a bold drinks startup that has been making a big name for itself over the past few years. Its drinks combine taste and refreshment, with a strong focus on planet and sustainability; established in the North West and backed by fresh investment, the business is looking to appoint a Chief Marketing Officer to deliver a step-change in brand marketing and unlock the next stage of growth.
Responsibilities
Brand & Consumer
* Champion the consumer: put insight at the heart of strategy and execution.
* Define and evolve brand positioning and the creative platform, making healthy refreshment simple, inspiring and irresistible.
* Own brand consistency across all touchpoints (packaging, comms, digital, retail, NPD).
Growth & Commercial
* Take full accountability for marketing-driven growth: awareness, penetration, revenue impact and rate of sale in partnership with commercial teams.
* Own the marketing budget, ensuring spend efficiency and ROI; set clear KPIs and dashboards.
Digital & Performance
* Drive DTC growth; optimise paid/owned/earned with rigorous test-and-learn.
* Own CRM, community and loyalty; turn audience love into advocacy and repeat.
* Leverage data & analytics to track performance and inform decisions.
Leadership & Culture
* Build, mentor and inspire a high-performing in-house team (plus agency partners).
* Create a tight operating rhythm with Sales, Ops, Finance and Innovation—fast decisions, clear accountability.
External Relationships
* Lead creative, PR, digital and media partners; set the bar for craft and results.
* Partner with retailers and key customers on joint business planning and trade marketing.
* Represent marketing in board/investor updates and appropriate public forums.
About You
* Brand-first comms leader. You set clear comms strategy, rally teams behind it, and deliver standout work in the real world. You can show a portfolio that proves it.
* Numbers & data-literate. Strong on performance levers and measurement - comfortable with dashboards, CAC/LTV, incrementality, media mix, ROI, and test-and-learn to move rate of sale week by week.
* Scale-up native. Strategically trained somewhere along the way, but steeped in start-up/scale-up life where strategy and execution blend. Pure big-global FMCG-only won’t be the fit.
* Constructive challenger. Evidence-led and pragmatic at Exec level; comfortable calling things out and improving plans in service of the consumer and brand.
* Player-coach. Happy switching from shaping the creative platform with agencies to hands-on delivery - answering customer emails, joining samplings, talking to shoppers.
* Founder’s partner, in person. You like sitting close to the action, on-site most of the week
* Living in, or willing to relocate to, the North West
Finally…
This is a targeted search. Please apply only if you meet the essential criteria, we expect high interest and may not be able to respond to everyone individually.
JD&CO is passionate about championing diversity and challenging unconscious bias; every application is reviewed with care.
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