The Brand Marketing team, a key group within the overall Marketing team at CIG, is responsible for building foundational plans for projects and promotions with emphasis on their associated marketing strategy, as well as for working across the company and beyond to execute globally through a mix of functional disciplines so that goals and strategies are met.
Cloud Imperium Games (CIG) is an independent studio dedicated to delivering AAA games outside the established publisher system. CIG is creating STAR CITIZEN, a record‑shattering, largely crowdfunded space sim, and SQUADRON 42, a story‑driven single‑player game set in the same universe that stars a wide‑ranging cast of top Hollywood talent.
What does a Brand Manager at CIG do?
* Reporting to the Brand Director, manage data‑driven, innovative consumer‑driven marketing strategies and oversee the tactical execution of game content launches and own go‑to‑market planning.
* Partner with and manage cross‑functional teams and game development teams to solidify plans and flawlessly execute; act as the steward across the multiple Cloud Imperium IPs and brands.
* Conduct competitive and market analysis to aid strategic commercial planning, and produce post‑mortem reporting on plan execution.
* Work with the Creative Director to deliver best‑in‑class creative executions. Creative executions you may manage include, but aren’t limited to, Web, Trailers, Social Media, Promotions, and Events.
* Work with and manage third‑party vendors, launch partners and external stakeholders.
* Manage asset delivery and liaise with internal development and production.
* Be a knowledge expert on our games and the Star Citizen universe, using this expertise to identify positioning and value propositions with various target audiences, and manage how we reach those audiences and communicate this positioning creatively.
What do we expect from our Brand Manager?
* Experience in a brand marketing role in the gaming sector, ideally working across AAA game titles.
* Extensive knowledge of brand management and positioning, and the ability to craft compelling consumer propositions for varied audiences.
* Has taken AAA titles from planning stages through to live release and beyond.
* Able to work with other teams and disciplines to complement and support each other’s plans and objectives.
* Independent thinker who makes convincing, information‑based decisions.
* Extensive knowledge of video games and their respective communities.
* Detail‑oriented and driven to organize and re‑prioritize tasks and decisions under regularly shifting requirements and deadlines.
* Proactively identifies opportunities to enhance marketing and communication strategies to the next level.
* Deep knowledge of Star Citizen is a plus but not required.
If you are an enthusiastic, knowledgeable, and collaborative Brand Manager, please apply for this role immediately!
Diversity Statement
CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it’s our differences that make it special.
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