London, Birmingham or Bristol
3 days in the office, 2 days remote
Why this job matters
As a Campaign Manager, you’ll be at the heart of driving bold, high-impact acquisition campaigns across the BT business brands in the UK. From shaping creative concepts to orchestrating media plans and delivering insightful campaign reporting, you’ll bring energy and precision to every stage of activation.
You’ll be the go-to expert for identifying and optimising key customer touchpoint, especially at the top and middle of the funnel, ensuring every interaction is meaningful and moves the journey forward. Collaborating closely with our wider marketing teams, you’ll champion end-to-end creative consistency and seamless execution.
You’ll harness customer insights to spark innovative go-to-market strategies, crafting stories that resonate and inspire. Working together with creative agencies and internal teams, you’ll bring ideas to life that not only drive adoption but also build lasting customer relationships and make our propositions shine in the market.
What you’ll be doing
Aligned with the marketing strategy, you’ll lead the creation and execution of innovative, through-the-line campaigns for BT. Your focus will be on driving awareness through to consideration and purchase across channels, ensuring consistency and performance optimisation.
Key responsibilities include:
* Developing campaign creative and content strategies that set the standard for excellence.
* Shaping media planning and buying strategies to support long-term marketing goals.
* Leveraging data-driven insights with brand and insights teams to inform strategic recommendations and activation across key product moments.
* Maximising demand generation and lead quality through the full marketing mix.
* Optimising campaign budgets and resources to deliver strong ROI, in partnership with the Senior Campaign Manager.
* Managing strong agency relationships to ensure high quality delivery.
* Collaborating with channel, digital, and field marketing teams to maintain brand consistency across all customer touchpoints.
* Providing strategic recommendations based on performance, insights, and expected outcomes.
* Guiding and supporting Campaign Professionals to ensure successful delivery of assigned campaigns.
* Regular travel to London (if not based in that location) and travel to shoot locations / offsite when required (normally Manchester / London)
* Collaborate with key strategic partners to underpin business and marketing priorities
The skills and experience you will have under your belt
* Strong experience in ATL (Above the Line) and brand campaigns with a comprehensive knowledge across the full marketing channel mix.
* Strong commercial acumen and business awareness.
* Exceptional organisational and planning abilities, with a sharp eye for detail and accuracy.
* Proven ability to craft clear, compelling written content tailored to diverse audiences and objectives.
* Strong relationship-building skills with internal and external stakeholders, including senior leadership.
* Resilient and adaptable, thriving in fast-paced, high-pressure environments.
* Strategic thinker with the ability to analyse market trends, competitor activity, and customer insights to inform effective marketing strategies.
* Customer-centric mindset, translating insights into relevant and resonant messaging.
* Deep understanding of brand and campaign development, with the ability to produce engaging content that communicates features, benefits, and value.
* Proficient in data analysis and reporting, with the ability to interpret key performance indicators (e.g. CTR, ROI, CPM, conversion rates) to measure success.
* Confident in using data to inform decisions and drive continuous improvement.
* Previous experience in a B2B environment, ideally within a marketing team is desirable
Benefits
* Annual on target bonus 10% (based on both personal and company performance)
* BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
* 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
* 2 weeks carer’s leave
* From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
* Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
* Life Assurance (4 x life cover pay)
* Exclusive colleague discounts on our latest and greatest BT broadband packages
* 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
* My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
* Discounted EE TV including TNT Sport and the NOW Entertainment membership.
* Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
* Volunteering days so you can give back to your local community.
* Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
* 24/7 private virtual GP appointments for UK colleagues
With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.
We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.
We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.