The Digital Marketing Manager will lead and execute marketing strategies to enhance brand visibility, drive customer engagement, and increase revenue for a retail-focused organisation. This is an exciting opportunity to make a tangible impact by managing digital campaigns and overseeing the marketing function. Client Details This retail business is a well-established, medium-sized organisation with a strong presence in its sector. Known for its innovative products and commitment to quality, this company offers an engaging environment within the marketing and agency department. Description Key responsibilities of the Digital Marketing Manager: Lead the development and execution of a comprehensive digital marketing strategy focused on performance, lead generation and nurturing, and B2B customer acquisition, with scalable support for future B2C initiatives. Oversee eCommerce strategy and execution across Shopify and Magento, including UX enhancements, CRO, site architecture, and digital merchandising. Maximise the use of Salesforce for segmentation, campaign automation, lead management, and performance analytics. Align digital marketing initiatives with commercial objectives through impactful, multi-channel campaigns. Plan, manage, and optimise integrated marketing campaigns across Google Ads, paid social, SEO (SEMrush), email (Salesforce Marketing Cloud), and retargeting platforms. Own the full campaign lifecycle-from concept and execution to analysis and optimisation. Oversee the creation of content and creative assets, ensuring brand consistency and campaign relevance. Track and analyse key metrics including ROI, CAC, CLV, ROAS, CTR, conversion rates, and lead quality. Implement a data-driven approach to refine strategies and improve overall marketing effectiveness. Develop dashboards and performance reports to support decision-making and demonstrate ROI. Design and implement lead nurturing and customer retention programs through Salesforce and email marketing tools. Ensure full compliance with GDPR, PECR, and data governance best practices. Manage customer touchpoints across email, website, and ecommerce to drive engagement and lifetime value. Oversee content publishing and SEO performance on WordPress platforms. Collaborate with ecommerce and development teams to deliver high-performing landing pages, product launches, and technical enhancements. Profile A successful Digital Marketing Manager should have: Extensive of experience in digital marketing, with deep expertise in eCommerce and performance-driven B2B strategies. Demonstrated success in designing, executing, and optimising end-to-end digital campaigns across multiple channels. Skilled in using Salesforce CRM and Marketing Cloud for campaign automation, segmentation, and performance tracking. Hands-on experience with platforms including Shopify, Magento, SEMrush, GA4, Google Ads, and major paid social channels. Data-driven and analytical, with a strong ability to interpret metrics and leverage dashboards to guide strategic decisions. Extensive background in B2B lead generation, nurturing, and conversion within complex sales cycles and stakeholder environments. Able to work from Liverpool on a hybrid basis.Job Offer Competitive salary of approximately £40,000 to £50,00 per annum. Permanent role with opportunities for growth within the organisation. Collaborative and supportive work environment in the marketing and agency sector. Chance to work with a respected retail company known for its high-quality offerings. Engaging and varied responsibilities offering professional development opportunities