ECommerce Digital Marketing Manager
Competitive Salary Based on Experience
Full-Time - Permanent
You’ll take ownership of the digital ecosystem, ensuring the website, content, email marketing and campaigns work together to drive revenue, deepen customer engagement and strengthen Kernowcraft’s position as the UK’s leading online destination for jewellery makers.
Success in this role requires someone who combines analytical thinking, commercial judgement and creative sensitivity.
Key Responsibilities
* Ecommerce Growth – Own and optimise the digital customer journey to drive conversion, improve product discovery and increase average order value.
* Website & Customer Experience – Ensure the website delivers a clear, engaging and commercially effective experience through strong merchandising, logical navigation and compelling product presentation.
* Email Marketing – Lead the email strategy including campaigns, segmentation and automated journeys to drive engagement, retention and revenue.
* Content & Community – Oversee inspiring content across social, tutorials, video and campaigns that strengthens the Kernowcraft brand and supports commercial goals.
* SEO & Organic Growth – Develop and evolve SEO strategy to maintain strong rankings and grow organic traffic.
* Campaigns & Performance – Plan and deliver integrated campaigns while monitoring performance metrics to continuously improve marketing impact and revenue.
About You
* Digital marketing experience within ecommerce
* Strong understanding of customer journeys and conversion optimisation
* Experience managing email marketing and lifecycle campaigns
* Understanding of SEO and organic search strategy
* Ability to interpret analytics and translate insight into action
* Excellent written communication skills
* Experience with Shopify
* Experience working with creative, hobby or enthusiast markets
* Experience working with product‑rich ecommerce businesses
Personal Attributes
* Be commercially focused and results driven
* Think deeply about customer behaviour
* Combine data and creativity
* Take ownership and responsibility for outcomes
* Comfortable working in a fast‑moving entrepreneurial business
* Curious, thoughtful and proactive
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