Head of Digital Content (Fixed Term – 6-8 Months)
Directors UK is the professional association of UK screen directors. It is a membership organisation representing the creative, economic and contractual interests of over 8,500 members – the majority of working TV and film directors in the UK. Directors UK negotiates rights deals and collects and distributes royalties to its members. It also campaigns and lobbies on its members’ behalf and provides a range of services including legal advice, events and career development. Directors UK works closely with fellow organisations around the world to represent directors’ rights and concerns, promotes excellence in the craft of direction and champions change to the current landscape to create an equal opportunity industry for all.
Purpose of the role
To manage, plan and shape content for Directors UK’s digital channels which increases member engagement and raises stakeholder awareness of Directors UK’s services and activities. To develop and deliver strategies that grow our share of voice and external profile, bringing Directors UK to new audiences across social media and other digital spaces. To drive the creation of engaging content that promotes Directors UK’s advocacy work, other external digital communications, and promotes the role of the director.
Reporting to: Director of Communications and Public Affairs.
Direct reports: Communications Officer (Digital)
Key responsibilities
· Promote and support all major organisational activities with appropriate digital communications and ensure we have an informative, vibrant website and social media presence serving members, stakeholders and the public.
· Develop and deliver a digital content strategy to maintain effective and frequent communications with members that reflect and project our aims and values, increase engagement, and build a strong community of members.
· Plan and execute large digital projects and transformations within our digital platforms, working with relevant stakeholders within the company and externally, ensuring communication with members and the public is clear.
· Develop and deliver content plans for the website and newsletter. Create and commission engaging, relevant content responding to everyday events and promoting Directors UK initiatives; editing interviews, news and articles; event podcasts; and other audio-visual content.
· Maintain a strategic communications plan for social media and oversee the day-to-day operation and content creation for Directors UK’s social media platforms (Facebook, Instagram, LinkedIn, etc.) in line with the brand and organisational objectives. Ensure senior staff are kept aware of comments and feedback from members. Identify opportunities for building reach and growth.
· Work with the Head of PR and Corporate Communications to develop communications and digital content strategies to promote Directors UK’s membership offering and to improve member engagement with member services, events and initiatives.
· Work with the Head of PR and Corporate Communications to support communication of all major organisational activities through digital channels.
· Work with our web developers to enhance the member engagement journey and user experience of the website, to raise awareness of any technical website issues and to identify web development areas
· Ensure all digital communications have a consistency of style and tone and reflect and support the integrity of the Directors UK brand and ensure the website content meets copyright and data protection compliance.
· Work with the Head of PR and Corporate Communications to raise the profile of the CEO as a thought leader
· Devise content which celebrates and raises awareness of the craft of directing and promotes the value of the director.
· Manage the Communications Officer (Digital) in delivering weekly newsletter, social media and web content using the CMS and other multimedia software
· Maintain appropriate processes for housekeeping content and CMS for the website.
· Support the Communications Officer (Digital) in assisting members with website queries.
· Monitor industry news to identify new content ideas.
General
· Build and manage strong relationships with other teams across Directors UK.
· Offer editing and copywriting support to the communications team and senior management team.
· Support the Director of Communications and Public Affairs on ad hoc projects and campaigns and communicating Public Affairs work.
· Drafting communications on specialist company activities, including public affairs, industry advocacy and organisational developments.
The above list of job duties is not exclusive or exhaustive, and the post holder will be required to undertake such tasks as may reasonably be expected within the scope of the role.
Personal specification
Essential Skills and Experience
· Proven experience of leading digital communications strategies
· Experience of creating content to deadline and managing departmental deadlines
· Good organisational skills, able to prioritise across multiple delivery timelines
· Ability to write a variety of creative content for newsletter, websites and social media for a range of audiences
· Good instincts and ability to edit
· Website content management systems (CMS) experience
· Knowledge of digital and social media trends
· Leadership and management skills
· Friendly, positive and team-driven approach with a ‘can do’ attitude
· Ability to work well under pressure, in a team and independently
· Attention to detail
· Good relationship management skills at all levels
Desirable Skills and Experience
· An interest in and knowledge of the film and television industry/creative sector
· Experience of working in a Membership Organisation
· Experience with ‘Directus’ CMS platform
Key Terms of Employment
Reporting to: Director of Communications and Public Affairs
Hours: 9.30am - 5.30pm (with occasional evening and weekend work)
Work: 5 days per week, Monday to Friday.
Location: This role may be split between working at our Directors UK office at 4th Floor, 22 Stukeley Street, London WC2B 5LR and working remotely.
Contract: 6-8 Month fixed term contract.
Holidays: 25 days per year plus all public and bank holidays (pro rata)
Benefits
· Company Pension Scheme
· Annual health check from Nuffield Health
· Life Assurance benefit from AIG (4 x salary paid to dependent)
· Season Ticket Loan
· Perkbox (various discounts)
· Eye Test (reimbursement of up to £50 for cost of annual eye test)
· Cycle to Work scheme
Directors UK is an equal opportunities employer - we welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion/belief, sexual orientation or age.
This appointment is subject to satisfactory references and completion of a 6-month probationary period. Applicants must have the right to work in the UK.