About the role:
This is a hybrid role based from our Putney office 3 days a week.
Candidate profile:
Nando’s is on a journey toCreate Lasting Happiness, making a difference to the lives of our People, ourCustomersand the Communities we work in. The Brand team play a pivotal rolein creating meaningful experiences, productsand communications that drive customer growth and brandlove.
TheBrand CommsManager is a critical role thatis responsible forcreating customer focusedactivityfor our world-famous PERi-PERi, keeping us in top spot as the number one restaurant on the high street, most loved by Gen Z,with creative and innovative campaigns. The role willdraw inspiration and insightfrom across the media spectrum looking at our competitors in the hospitality world and beyond.
This role willbe responsible forsupporting in development ofand executing allearned mediaplans within theBrandteam. TheBrand Comms Manager will be someone with deepconnections across themedia, socialandindustrypartners to help keep us on the forefront of culture.
Overall ambition & key responsibilities:
The Brand Comms Manager will be passionate about food and culture in equal measure and will be a skilled publicist, UK media expert as well as a creative thinker. They will be at the forefront of communication and media strategy for Nando’s.
Key responsibilities
* Support the Brand Comms Lead in the development of a market-leading and industry disrupting Brand Comms Strategy, consulting on earned media and industry best-practice.
* Act as Earned Media specialist across the restaurant & grocery brand supporting always on comms and running tactical campaigns that drive talkability & trial of product.
* Working alongside the wider Brand team to help develop and deliver the UK marketing objectives and ultimately the overall Nando’s business objectives.
* Work with our Insights Team and use internal tools to leverage insight and data to ensure our comms are always relevant and our campaigns are deployed effectively.
* Monitor social media and press coverage and prepare regular evaluation reports.
* Be an active member of the in-house social media team including ideation, shoot planning and content creation.
* Support the delivery of the earned media strategy ensuring a joined-up approach across social media, talent, media & community management.
* Keep a critical view on all consumer comms to maintain a positive brand image and reputation.
* Acting as Brand Guardian and upholding our editorial framework, developing youth relevant comms that give Nando’s a voice.
* Management of agency partners and creative collaborators pushing for creative excellence.
* Work to deliver our brand campaigns as part of a fully integrated Commsteam, connecting with Paid and Owned channel strategies.
* Running the press office inclusive of; responding to journalists, writing press releases, attending press conferences or brand events, meet journalists and foster good relations with the media and occasionally be on call to deal with urgent media enquiries during evenings or weekends.
This summarises the main responsibilities of the role but there may be other reasonable requests made, and other responsibilities included from time to time specifically as the role matures and develops.
Key stakeholders:
* Brand Comms Lead
* Campaigns Lead
* Head of Brand
* Brand Team including Culture Marketing, Campaigns, Grocery, Food Brand
* Regional Marketing Team
* Multiple External Creative & Media Agencies
The candidate should possess/be:
* 4+ years in-house or agency experience working in a relevant Food, Youth Culture, Music space/ clients
* Passion for social, media and publicity– helping the team deliver on the objectives and drive stand out media coverage for all campaigns
* Naturally calm under pressure, able to distinguish the critical from the chaos and lead a team of internal peers and external partners with sleeves rolled up
Our candidate should be looking for:
* A self-motivating, starter finisher.
* An opportunity to help grow a meaningful and much-loved brand in a fast-paced, fast-growth business.
* A culture with strong purpose & values, intent on contributing to and driving positive cultural and societal change.
* An environment which is relaxed and informal, whilst highly driven and ambitious.
* An opportunity to shape the Marketing and Communications strategy of one of the UKs most iconic brands
#LI-DNI
#J-18808-Ljbffr