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An exciting opportunity has arisen for a strategic and creative Head of Marketing to join the Layrd Group, a dynamic and expanding design company based in Cambridge.
Head of B2B MarketingLayrd Group – Cambridge (with flexible working)
Are you a visionary marketing leader with a passion for design and innovation? Ready to shape the voice of a growing group of creative companies?
The Layrd Group is a forward-thinking collective comprising three distinct brands: Layrd Design, a commercial interior design studio with a focus on creating inspiring, sustainable spaces; Designers Touch; and Studio Layrd. We are seeking a Head of Marketing to spearhead the marketing efforts for the entire group, driving brand awareness and growth.
This is a senior, full-time position offering a blend of in-studio collaboration and remote work. As a key member of the executive leadership team, you will be responsible for crafting and executing a comprehensive marketing strategy across all three brands. You will lead a talented team, with a Digital Marketing Assistant and an Event Manager reporting directly to you.
A typical week might include:
* Developing and implementing a cohesive, group-level marketing strategy that supports the business objectives of Layrd Design, Designers Touch, and Studio Layrd.
* Leading and mentoring the marketing team, including a Digital Marketing Assistant and an Event Manager, to ensure cohesive and effective execution of all marketing activities.
* Overseeing all digital marketing channels, including websites, social media, and email campaigns, to ensure a strong and consistent online presence for each brand.
* Driving the content strategy for the group, ensuring the creation of compelling materials that resonate with our diverse B2B audiences.
* Collaborating with the design and project teams to translate our work into powerful marketing stories and case studies.
* Taking ownership of the marketing budget and reporting on key metrics to the CEO and Founder.
* Identifying and exploring new marketing opportunities to elevate the profile of the Layrd Group and its constituent companies.
* Representing the Layrd Group at industry events and networking opportunities.
We're looking for someone who is:
* A Strategic Marketing Leader:You have significant proven experience in a senior marketing role, ideally within the design, creative, or B2B sectors. You are adept at developing and delivering impactful marketing strategies that drive business growth.
* An Inspiring Manager:You have a track record of successfully leading and developing a marketing team, fostering a collaborative and high-performing environment.
* Commercially Astute:You have a strong understanding of business principles and can translate marketing activities into measurable results.
* An Exceptional Communicator:You possess outstanding written and verbal communication skills, with the ability to articulate a compelling brand vision to a variety of stakeholders.
* Creative and Innovative:You have a natural flair for creativity and a keen eye for design, coupled with a passion for staying ahead of marketing trends.
* Organised and Proactive:You are a strategic thinker with excellent project management skills, capable of managing multiple priorities and driving initiatives forward.
* A Collaborative Team Player:You thrive in a team-oriented environment and are adept at working with senior leadership and cross-functional teams.
To be successful in this role, you'll need:
* A degree in marketing, business, or a related field.
* Substantial experience in a senior marketing position, with a strong portfolio demonstrating successful strategy development and implementation.
* Demonstrable experience in leading and managing a team.
* A deep understanding of the full marketing mix, including digital and offline channels.
The Perks:
We believe in looking after our team. Here's what you can expect:
* A competitive salary of £36,000 - £45,000 per annum
* Flexible Working:A blend of studio and remote work (4 days in the studio, 1 day from home).
* Time Off:28 days of annual leave (including public holidays).
* Wellbeing:On-site gym membership and private health cover.
* ·Growth:Training, personal development opportunities, and access to design and marketing shows and events.
* Culture:A social and collaborative team with regular lunches and events at exciting venues.
* The Essentials:A pension scheme, free parking, and all the tech you need.
Ready to join us?
If you are a driven and experienced marketing professional with a passion for the design industry and the right to work in the UK, we want to hear from you.
Send your CV and a portfolio of your best work to careers@layrddesign.co.uk.
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Design Services
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