Marketing Coordinator
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Overview
The Marketing Coordinator supports the coordination and delivery of marketing activities across the Risk and Broking segment of WTW, supporting the Insurance Consulting and Technology line of business. The role holder is a key support in the delivery of the marketing plan and therefore an integral coordinator across the team as well as with other functions within marketing & communications.
Responsibilities
* Support the ICT marketing team in the delivery of agreed marketing plans and programmes.
* Coordinate and deliver marketing activities and tactics within agreed timelines and budgets, including virtual and in‑person activity in GB and virtual activity for EMEA‑wide and global campaigns.
* Coordinate and liaise with regional and global marketing colleagues and marketing partners to deliver campaigns and programmes.
* Develop and maintain a good understanding of the full range of services and solutions provided to clients and the different markets and buyer hubs.
* Maintain awareness of the competitive environment and how marketing strategy and plans are positioned within this to help achieve differentiation and a strong market presence.
* Help coordinate and manage the (Re)thinking Insurance podcast programme.
* Support the event management team on the delivery of client events and sponsorships.
* Work with the digital delivery team on website, direct emails, podcasts and social media.
* Support development of thought leadership with business stakeholders and the editorial team.
* Evaluate marketing campaigns against agreed KPIs and advise on future initiatives.
* Manage marketing mailing activity using Dynamics, ensuring mailing lists are accurately built and contact data is up‑to‑date.
* Actively support stakeholders during project execution with a sense of urgency and accountability.
* Support and coordinate updates of marketing planners and activity schedules.
* Help support and coordinate internal communications, including intranet and standalone marketing communications.
* Maintain quarterly benchmarking analytics reports that reflect performance across channels.
* Maintain new and ongoing content on the website.
Qualifications
* Relevant marketing experience, ideally gained within a professional services or a B2B environment.
* Proven experience in marketing communications across a broad spectrum of traditional and digital marketing (events, email marketing, social media, website).
* Strong project management skills.
* Excellent organisational skills and the ability to juggle a large workload, prioritise effectively.
* Strong communication skills (written and verbal).
* Ability to use initiative, work unsupervised and recognise when to escalat issues or ask for help.
* Strong team player with good people skills and a proven track record of supporting other team members.
* Credibility to influence colleagues at all levels within the company.
* Ability to work across geographies.
* Work efficiently and effectively under pressure in an environment of continuous improvement. WTW Values & Behaviors underpin all roles and guide performance criteria, including a commitment to inclusion and diversity.
Equal Opportunity Employer
At WTW we believe difference makes us stronger and we want our workforce to reflect the different and varied markets we operate in. We build a culture of inclusivity that makes colleagues feel welcome, valued and empowered to bring their whole selves to work every day. We are an equal opportunity employer committed to fostering an inclusive work environment. We embrace all types of diversity.
Location
London, England, United Kingdom
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