Job Summary This role is part of the Marketing & NPD team. The role is accountable for the creation and delivery of the 3-year brand strategy and annual brand plan (inclusive of the full marketing mix). Leadership of the marketing team members to support the delivery of the plans. Key Areas of Responsibility Support the Marketing & NPD Director to develop the 3-year brand strategy; clarifying the role the brands will play in the wider Jackson’s Bakery business. Develop, communicate, and execute the annual brand plan for the portfolio. Management of the portfolio’s P&L to deliver profit goals whilst growing the business in line with the strategy. Oversee the on-time delivery of all projects and brand initiatives including EPD, NPD, pack design changes, BTL and ATL campaigns. Monitor and understand key brand health performance metrics, identifying and executing clear actions. Work closely with the wider commercial team to develop clear channel plans – whilst driving opportunities and mitigating risks. Monitor and control budgeted brand expenditure. Manage agency relationships to ensure effective work in line with objectives set. Leadership of the marketing team, ensuring clear roles and accountabilities are known, and motivating development plans are in place. You will: Be a passionate, determined and commercially minded individual, who can marry big business thinking with an entrepreneurial can-do attitude. Have the knowledge of how to formulate, gain agreement to and implement brand objectives and strategies. Bring experience of delivering brand programs, demonstrating strong understanding of all aspects of the marketing mix to grow equity, along with the ability to manage financials to maximize profitability. Have the ability to evaluate market/consumer data to aid effective decision making. Be able to get great output through the team and partner collaboratively to get epic work from agencies. Be comfortable ‘taking others with you’, seeking builds from those around you. Be able to flex style, develop and lead a diverse cross functional team. Be open to constructive feedback and actively enjoy building capability, autonomy and ownership in the team. Those who know you would describe you as: Strategic thinker Strong team player Clear communicator Organised and thorough Qualifications Marketing qualification advantageous