Role: Social Media Manager, UK
Location: London
Working Patterns: 3 days in the office (minimum)
Role Purpose
Social Media teams at CBRE work to organise, streamline, and elevate CBRE’s social media presence, ensuring its consistency, to drive brand favourability, consideration, and business goals. Reporting to the Head of Marketing UK&I, the UK Social Media Manager will own CBRE UK’s corporate social media accounts, oversee the strategy and development of cross‑channel social media campaigns and content, and ensure alignment with CBRE’s Global Social Strategy and best practices.
What you will be doing
Planning
* Own and manage the end‑to‑end social content input process across groups of stakeholders, including intake, post volume, platform allocation, learnings, and insights, adhering to and supporting the wider social strategy.
* Act as a trusted consultant to stakeholders across both business accounts and employee accounts to drive best practices and consistency across organic and paid social campaigns and content and assess all contributed content to ensure alignment.
* Craft a monthly UK content calendar and distribute detailed content and calendar plans and information to all stakeholders.
* Ensure monthly social publishing plans align with broader integrated marketing themes and goals.
Execution
* Assist marketing and communications teams to create compelling content for UK organic and paid channels, for both business and employee accounts, aligned to the publishing strategy and visual identity, effectively reaching and resonating with target audiences. Content formats may include static images, data visualisations, audio clips, video, etc.
* Publish social content in accordance with the monthly plan.
* Adhere to compliance, brand, and corporate communications guidelines.
* Localise any global or European activities in the UK and cascade relevant information.
* Share creative insights to help inform future strategy and creative development.
* Daily community management – monitor, moderate, and respond to relevant conversations and engagements on all CBRE UK’s corporate social media channels.
* Play an active role in listening to and monitoring social conversations across our accounts and within the social space to mitigate and/or elevate risk as appropriate, and gather insights that will help optimise social marketing strategies.
* Review, develop and deliver UK social selling workshop training material.
Analysis and Reporting
* Collect and aggregate data related to organic and paid published social media content performance.
* Assess content performance data, gather insights, and craft monthly performance reports and campaign‑specific reports.
* Present and share reporting and campaign‑specific reports with UK stakeholders (for example, UK Marketing Team) with recommendations for future posts.
* Evaluate social media accounts continuously to enhance performance with target audiences.
What you will need
* Strong social media experience required – in a large corporate or commercial real estate industry.
* Strong digital and social marketing understanding, including priority social platforms (LinkedIn, Instagram, X, Meta Business, YouTube), industry trends, tactics, current events, and user behaviour.
* Experience identifying potential risks in social media engagement and determining the appropriate approach to escalating and/or mitigating risk in partnership with corporate communications, marketing, and relevant business stakeholders.
* Proven experience of paid media, social media measurement and reporting.
* Excellent attention to detail, writing, presentation, and communication skills.
* Motivated self‑starter, process‑oriented with high attention to detail and the ability to work in a fast‑paced, deadline‑driven environment.
* Able to accommodate demanding schedules and competing priorities.
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