Description Senior Field Marketing Manager, EMEA POSITION OVERVIEW In this role, the Senior Field Marketing Manager is responsible for executing the EMEA regional marketing engine, combining field marketing, account-based marketing (ABM), and events to drive pipeline growth and account engagement. This is a hands-on, commercially-minded, execution-focused role for a builder who works closely with Sales to deliver programs that generate pipeline across EMEA markets. RESPONSIBILITIES AND DELIVERABLES Pipeline Creation & Funnel Execution • Execute regional programs that drive net new pipeline and expansion. • Align global campaigns to regional priorities and pipeline targets. • Partner closely with Business Development on lead generating and other pipeline creation programs. • Track performance and optimize programs based on conversion and impact. Account-Based Marketing (ABM) Execution • Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts. • Partner with Sales on account planning and program execution. • Activate personalized campaigns to engage buying groups. Field Marketing & Regional Programs • Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars. • Own end-to-end program execution including follow-up and reporting. • Ensure all programs align to target accounts and pipeline goals. Demand Generation Execution • Execute integrated campaigns across digital, events, email, and third-party channels. • Localize global campaigns for EMEA markets. • Drive engagement across the full buyer journey. Sales Partnership & Deal Support • Partner with Sales to align on account priorities. • Support deal acceleration through targeted programs. • Incorporate Sales feedback to improve execution. Performance & Optimization • Track pipeline, ROI, and conversion metrics. • Optimize programs and spend based on performance. • Apply a test-and-learn approach. Cross-Functional Execution • Collaborate with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing. • Ensure consistent execution across teams. • Manage vendors and partners as needed. PERFORMANCE INDICATORS • Pipeline generated (including MQL, MQA) • Account engagement (target accounts) • Opportunity creation • Conversion rates • Program ROI and cost per pipeline QUALIFICATIONS SKILLS & WORK TRAITS • 5–8 years of B2B marketing experience (SaaS or enterprise technology preferred) • Experience executing field marketing, ABM, and demand generation programs • Strong partnership mindset with Sales teams • Ability to manage multiple programs across regions and priorities • Data-driven mindset with ability to optimize performance TECHNICAL COMPETENCIES • Experience with CRM and marketing automation platforms • Execution across digital, event, and integrated marketing channels • Campaign performance measurement and reporting • Familiarity with ABM tools and account engagement strategies; Demandbase a plus • Understanding of GDPR and EMEA data regulations EDUCATION Bachelor’s degree in marketing, business, or related field (or equivalent experience)