Digital Marketing Executive – Manchester, Full time, Permanent – Reporting to Marketing Manager
Company Overview
Ocasa Homes is not your typical property management company - we're redefining how residential properties are managed in the UK. Established to oversee a private investment fund's residential portfolio, we focus on delivering exceptional experiences to residents living in our high-quality, yet affordable homes.
Role Overview
The Digital Marketing Executive will work alongside the Marketing Manager in delivering high-impact marketing across property portals, campaigns, creative and automation. The role is responsible for supporting both day-to-day delivery and longer-term campaign planning and requires the ability to manage a varied workload, contribute ideas and help improve lead generation and conversion across Ocasa’s portfolio of over 30 buildings.
Key Responsibilities
* Maintain and optimise listings across Rightmove, Zoopla, SpareRoom and RentCafe
* Keep pricing, availability, copy and photography accurate and on‑brand
* Update website content in WordPress, including imagery, building pages and SEO basics
* Work with our website agency on larger changes (new pages, UX fixes)
* Identify gaps in photography and coordinate updates to improve listing performance
* Deliver paid and organic campaigns (Google Ads, Meta, internal promotions)
* Monitor lead flow and cost performance – recommending improvements
* Support campaign planning for priority buildings and low‑occupancy areas
* Produce weekly/monthly reports: leads, viewings, enquiries, move‑ins, CPL and ROI
* Flag performance trends and help shape focus based on occupancy needs
* Draft and proof content for listings, ads, emails and digital signage
* Ensure consistent tone of voice and brand standards across all digital outputs
* Manage asset requests (banners, brochures, signage)
* Manage workflows and email campaigns in HubSpot for lead nurturing
* Improve enquiry‑to‑viewing and onboarding journeys
* Support internal announcements and tenant communications (e.g. app updates)
Experience and Qualifications
* Demonstratable generalist marketing experience, ideally with experience in property (3+ years of marketing experience preferred)
* Confident working in HubSpot, WordPress, Google Ads, Meta Ads Manager and Google Analytics. Where existing experience on these software packages is not available, a thirst to learn quickly is required.
* Comfortable writing copy, briefing designers and working with multiple platforms
* Strong Excel/Sheets skills for reporting and campaign tracking
* Proactive, organised and confident owning tasks independently
Company Benefits
* Enhanced Pension
* 25 days annual leave, plus UK bank holidays
* Your birthday off
* Time off to move home
* Life assurance
* Group Income Protection
* Private healthcare via Bupa (taxable benefit)
* Commitment to your learning and development
* Employee wellness resources and events
* Employee Assistance Programme
* Regular team building events
Our Values
* Considered: We recognise our responsibility to act with a considered approach. It is through careful consideration that we achieve the best outcomes for ourselves and others.
* Principled: We believe in doing the right thing, and we hold our principles closely in everything that we do.
* Empathetic: Empathy is key to creating a culture that’s open, supportive, and kind. Whether it’s working with colleagues, residents, or external parties, we treat everyone with empathy.
* Knowledgeable: We hold ourselves to a high standard, every member of the Ocasa team is an expert at what they do.
Additional Information
The successful candidate must, by the start of the employment, have permission to work in the UK.
We require all candidates that have been offered employment with us to complete a background check that will include eligibility to work in UK, employment referencing, DBS check, and depending on the role, further checks may need to be conducted.
We know that to be truly innovative, we need to have a diverse team. That is why Ocasa Homes is committed to creating an inclusive environment and is proud to be an equal opportunities employer.
We will make reasonable adjustments to our recruitment process to ensure that you have the best chance of success. Please contact our People team to discuss how we can support you: recruitment@ocasahomes.co.uk
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