An international, fully integrated law firm is looking for a Digital Marketing Executive to join their London team. The role involves contributing to brand and business development activities and analyzing web analytics to recommend website improvements. The position reports to the Digital Marketing Manager and works closely with the Marketing, Communications, and Business Development teams, as well as external web development agencies.
The Responsibilities:
* Assist with day-to-day content management on the main website, microsites, and digital marketing tools.
* Train and support staff in basic content duties and lead in fixing basic errors on the site.
* Support the creation and delivery of the firm’s content, managing content and technical requests as needed.
* Coordinate analytics reports using Data Studio and Google Analytics to analyze website usage and recommend improvements.
* Collaborate with the Digital Marketing Manager to implement web initiatives such as SEO-driven content, campaign launches, and new designs.
The Candidate:
* Degree or professional qualification relevant to digital marketing is preferred but not essential.
* Experience in the legal or professional services sector.
* Experience with Content Management Systems and basic HTML knowledge.
* Experience with Google Analytics and Google Data Studio.
Please note: Only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or relevant high-profile agency will be considered. Applications outside these sectors will not be accepted.
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