Seeking a Social Media & Chanel Marketing Assistant Apprentice. You'll help to create content to market beautiful fine jewellery. Looking for a confident personality in using social media platforms like Facebook, Instagram, TikTok etc to communicate brand story. Strong creative skills required in areas of digital graphic design, photography, and content creation & curation.
Responsibilities
* Craft visually elegant and emotionally resonant content (reels, carousels, captions) that reflects Raina Jewels' luxury aesthetic.
* Assist in planning and executing content calendars for festive campaigns, product drops, and brand moments.
* Curate behind-the-scenes visuals and customer stories to deepen brand authenticity.
* Plan and host live sessions on TikTok, Instagram, and other platforms to showcase new collections, styling tips, and brand narratives.
* Coordinate with the founder or creative team to script and rehearse luxury-focused live segments.
* Engage with viewers during live streams, answering questions and narrating product stories with poise and brand‑aligned tone.
* Monitor live performance metrics and suggest improvements for future sessions.
* Translate Raina Jewels' heritage and craftsmanship into compelling narratives across all social platforms.
* Support copywriting for posts, stories, and bios that evoke elegance, tradition, and emotional connection.
* Collaborate on video scripts and storyboard ideas that highlight product details and customer experiences.
* Respond to comments, DMs, and tags with warmth and professionalism, maintaining the brand's voice.
* Identify and interact with influencers, stylists, and luxury lifestyle accounts to expand reach organically.
* Stay updated on social media trends, audio cues, and visual formats relevant to luxury and jewellery.
* Propose fresh content ideas that blend current trends with timeless storytelling.
* Track engagement metrics, live stream performance, and content reach to identify what resonates with the audience.
* Suggest refinements to posting times, formats, and hashtags based on insights.
* Work closely with the founder and creative team to align every post and stream with Raina Jewels' visual standards and emotional tone.
* Participate in brainstorming sessions for campaign themes, mood boards, and seasonal storytelling arcs to develop or interpret briefs for external or internal stakeholders.
* Plan and coordinate marketing activities using tactics to acquire and retain customer segments with available resources.
* Generate innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research and survey software to gather audience insight and support project evaluation.
* Write persuasive copy that meets communication objectives and aligns with organisational brand guidelines.
* Build and implement multi‑channel campaigns across a variety of digital and offline platforms.
* Proofread marketing copy to ensure accuracy, persuasiveness, and brand consistency.
* Design and create marketing assets using software to meet technical specifications.
* Research external suppliers and support procurement of marketing goods and services.
* Organise offline and digital assets, ensuring legal compliance and coordination with the creative team.
* Publish content via the website content management system.
* Create and maintain spreadsheets to support project budgeting and asset organisation.
* Utilise data and technology to support day‑to‑day activities, stakeholder communications, and report writing.
* Monitor and adjust campaigns to meet budgetary and time constraints, reviewing performance regularly.
Qualifications
* Strong communication skills.
* IT skills.
* Attention to detail.
* Organisation skills.
* Problem‑solving skills.
* Presentation skills.
* Analytical skills.
* Team working ability.
* Creative aptitude.
* Confident, personable personality.
* Willingness to share additional relevant qualifications and industry experience.
#J-18808-Ljbffr