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Location: The Seat Unique Stadium, Nevil Road, Bristol, UK
Reports To: Chief Executive Officer
Contract Type: Full-time, Permanent
Salary: Competitive, dependent on experience
About Gloucestershire County Cricket Club
Founded in 1870, Gloucestershire County Cricket Club is one of the 18 first-class counties in English cricket. Based at the iconic Seat Unique Stadium in Bristol, the Club boasts a proud heritage and an exciting future — on and off the pitch. As we look to grow the game and foster stronger connections with communities across the region, we are investing in a strategic approach to audience development and digital engagement.
Role Purpose
The Head of Audience Development will play a pivotal role in transforming how GCCC connects with new and existing audiences. The successful candidate will lead a cross-functional strategy to grow, diversify, and deepen the Club’s membership and fanbase — delivering meaningful engagement through digital platforms and community. This is a senior leadership role with significant influence on the commercial and cultural future of the Club.
Key Responsibilities
* Responsible for managing the Marketing and Communications team alongside the Ticketing and Membership department.
* Develop and execute a long-term audience development strategy aligned with GCCC’s strategy, vision, and commercial goals.
* Lead and oversee the end-to-end delivery of a comprehensive branding project for the Club, again to ensure alignment with the club’s values, strategic goals, and stakeholder expectations.
* Define clear audience segments and engagement objectives (e.g. youth, diverse communities, memberships, families, corporate, casual fans).
* Collaborate with senior stakeholders to integrate audience insights into business planning, marketing, ticketing and matchday experience.
Audience Growth & Engagement
* Drive data-led initiatives to increase attendance, membership, digital reach and fan loyalty.
* Oversee CRM, digital marketing and content strategies to optimise fan acquisition and retention.
* Work with colleagues to develop campaigns and programmes that engage underrepresented communities and new demographics.
* Represent GCCC at community forums, networking events and relevant panels or working groups.
Matchday & Event Experience
* Be part of the Senior Leadership team that manages on audience experience across matchdays and Club events, working closely with the Operations and Events teams.
Data, Reporting & Insights
* Set and track KPIs to measure the impact of audience development initiatives.
* Work with the Head of Finance to develop dashboards and reporting tools to inform decisions.
* Work with the relevant ECB teams and other stakeholders to ensure we are working towards common objectives within the game.
* Provide regular reports to the CEO and Board.
Experience & Skills Required
* Minimum 5 years' experience in audience development, fan engagement, marketing or related fields.
* Proven track record in developing and delivering strategies that drive audience growth and engagement.
* An inspiring manager, able to evidence excellent team leadership and development of people.
* Strong understanding of data-driven marketing, CRM systems, web development and digital engagement tools.
* Strong communication and stakeholder engagement ability.
* Passion for sport, events, culture and community impact.
* Experience working in a sporting, live events, or entertainment environment.
* Understanding of EDI (Equality, Diversity & Inclusion) principles and how they apply to audience strategy.
* Familiarity with the cricket landscape in the UK.
Why Join Gloucestershire Cricket?
* Be part of a historic Club entering an ambitious new chapter.
* Work from a vibrant stadium in the heart of Bristol.
* Influence the future of cricket in the South West.
* Competitive salary and benefits.
* Flexible working options and an inclusive environment.
To Apply
To apply for this role, please emailrecruitment@glosccc.co.ukwith yourCV and a covering letteroutlining your suitability for the position and your motivation for applying.
Key Dates
* Applications Open:Wednesday 30th July 2025
* Application Deadline:Monday 25th August 2025 at 9:00 AM
* Interviews Scheduled:Tuesday 9th September 2025
Inclusion & Accessibility
We are anequal opportunity employerand encourage applications from all qualified candidates. We value diversity and are committed to creating an inclusive environment for everyone. If you require any accommodations during the application or interview process, please let us know — we are here to support you throughout.
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
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