Location: Cambridge, UK – Hybrid (This position can accommodate flexible working options. Candidates must be based, or willing to relocate, within a comfortable commuting distance of our Cambridge office to attend onsite as required.)
Do you want to work with highly creative, data-driven teams and shape the impact of marketing across a globally recognised games studio?
As a Lead Marketing Analyst at Jagex, you'll guide a high-impact analytics function that partners closely with our Marketing, Games, and Strategy stakeholders. You'll be the central specialist for marketing analytics, developing best practices and delivering insights that directly influence decision-making across the studio.
This is a key opportunity to lead meaningful work across digital advertising, CRM, customer lifecycle, and executive reporting—while mentoring a Senior Marketing Analyst and championing a data-driven culture. You'll sit within our Strategy & Commercial Analytics group, the hub of player, product, and business insights at Jagex.
What you'll be doing
* Leading a small analytics team delivering insights that guide targeting, spend, and marketing impact.
* Owning full-funnel, cross-platform player analysis across tools such as Google Analytics, attribution partners, and customer data platforms.
* Improving campaign decision-making through attribution, incrementality measurement, and media mix modelling.
* Partnering with Data Science to develop and refine models including LTV and churn prediction.
* Owning marketing forecasting models to inform budget levels and performance expectations.
* Using statistical analysis to optimise testing methodologies and improve marketing outcomes.
* Developing transparent, best-practice reporting that enables clear, actionable insights.
* Managing stakeholders across the studio to support effective marketing decisions.
* Promoting a data-driven culture and strong cross-team relationships.
* Collaborating with Data Engineering to define data requirements and ensure robust deliverables.
What we're looking for
* Demonstrable experience leading marketing analytics or performance insights teams.
* Proven expertise across digital marketing analytics, attribution, and performance measurement.
* Strong experience working with tools such as Google Analytics, attribution platforms, and customer data platforms.
* Demonstrable ability to build or guide forecasting, LTV, and predictive modelling analytics.
* Proven experience delivering insights to senior stakeholders and influencing strategic decisions.
* Demonstrable experience managing analysts and developing effective ways of working.
What we offer
When you join Jagex you can look forward to a generous Perks & Benefits package including:
* Private Healthcare, including Dental Plan
* Minimum 6% Pension contributions
* Employee Assistance Programme & onsite Counselling
* Life Insurance
* Discretionary annual performance bonus
* Enhanced family leave policies from day 1
* Flexible working hours
* 25 days annual leave + bank holidays, with the option to buy/sell days
* …and so much more
About Jagex
Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise—including two of the world's longest-running and most successful MMORPGs, Old School RuneScape and RuneScape—and the open-world survival crafting game RuneScape: Dragonwilds, we have proven success in delivering immersive Forever Games and fostering strong player communities.
We strive to create an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games. Our values guide everything we do: Embrace Fellowship, Hone Your Craft, Honour Your Vows, Be Your Customers' Hero, and Seize The Day.
With over two decades of experience and 400+ team members, we continue to innovate in live game development, using data-driven insights and a player-first mindset. As part of Jagex, you'll contribute to globally successful titles, shape new projects, and join a company that deeply values both its employees and its players.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds and recruit based on merit. If you require reasonable adjustments during the recruitment process, please let us know when invited to interview.