Digital Marketing Analyst Newark, Full Time, Permanent Salary £38,000 - £45,000 per annum Our well-established Newark based client is seeking a Digital Marketing Analyst to join their marketing team on a full time, permanent basis. You’ll help to maximise engagement, lead generation and automate engagement with customers. THE ROLE As a Digital Marketing Analyst, you’ll be responsible for the analytics across all platforms guiding the team on adaptations and necessary optimisations, as well as: * Establishing and optimising web analysis tools such as Google Analytics 4 * Establishing and implementing a tracking code and measurement system for all activities * Developing a single report tool (PowerBI) to pull in performance data and metrics from all channels * Working with the sector marketing specialist(s) launching campaigns to reach targets * Making recommendations to the sector marketing specialist, head of marketing and wider team to improve conversion rates * Using key metrics to identify opportunities to increase active campaign performance * Ensuring regular communication about tracking and reporting on existing campaigns * Providing the relevant performance information allowing a campaign summary to be made * Increasing website traffic via improved rankings on Google search engine * Ensuring on-page optimisation to produce relevant search results and a positive user experience * Monitoring marketing trends including the investigation of new tools THE CANDIDATE The ideal Digital Marketing Analyst will have digital marketing experience, ideally in B2B, as well as: * Experience with analytical and reporting tool Google Analytics * Strong knowledge and expertise in SEO / SEA and other digital platforms * Demonstrable results / project achievements * Ability to plan and implement projects to achieve key milestones * Results-oriented mindset and the ability to break down complex structures * Ability to react well under pressure and prioritise workload THE BENEFITS As a Digital Marketing Analyst, you’ll receive the following benefits: * 33 days annual leave including bank holidays * Hybrid working * Company pension * Free parking Thank you for your interest in this vacancy and good luck with your application. If you have not heard from a member of the Future Prospects team within 7 days from your application, please assume that your application has not been successful on this occasion. Unfortunately, due to the high volume of applications we receive, we are unable to provide individual feedback. The services of Future Prospects are those of an Employment Agency