Company Overview
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market using data, analytics, and software. We assist millions of people to realize their financial goals and save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. As a FTSE 100 company listed on the London Stock Exchange, we have 22,500 people across 32 countries and are headquartered in Dublin, Ireland.
Job Description
We are bringing our paid media in-house and need a Paid Performance Marketing Manager to lead this transformation. This hands‑on role gives you ownership of our Paid Search and App acquisition strategy, building, improving, and scaling campaigns from the ground up.
Responsibilities
* Campaign Management: Manage and improve Paid Search and App campaigns across Google, Microsoft, and Apple platforms; oversee setup, QA, keyword research, targeting, ad copy, budgets, and pacing.
* Performance Optimisation: Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests, and implement optimisations while maintaining budget control.
* Creative & Testing: Deliver a structured testing roadmap, partnering with creative, acquisition, and brand teams to improve asset performance and ensure compliance.
* Reporting & Data: Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
* Learning & Innovation: Test new campaign types, bid strategies, and features, staying updated with platform changes and industry trends.
Qualifications
* Experience building, optimising, and scaling performance campaigns.
* Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads).
* Experience managing App marketing channels (GAC / ASA).
* Experience running structured testing programmes.
* Understanding of performance metrics and how to improve them.
* Experience in Web and App attribution platforms, with knowledge of CM360 and MMPs such as Appsflyer.
* Understanding of attribution models and App measurement challenges.
* Commercial and performance optimisation mindset focused on CPA and ROAS.
Benefits
* Hybrid working – 40% office based.
* Competitive compensation package with uncapped commission.
* Core benefits include pension, Bupa healthcare, ShareSave scheme, and more.
* 25 days annual leave with 8 bank holidays and 3 volunteering days; additional leave can be purchased.
EEO Statement
Experian is a proud Equal Opportunity and affirmative action employer. We celebrate diversity and foster an inclusive workplace where every employee can thrive, regardless of gender, ethnicity, religion, colour, sexuality, physical ability, or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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