Overview
Are you passionate about shaping how iconic brands connect with millions of consumers? At Procter & Gamble we are looking for a Senior Integrated Media Manager to own end‑to‑end media for our Femcare portfolio, including brands such as Tampax, Always and Always Discreet. In this role you will lead media strategy and delivery that maximises brand reach and influence across the consumer journey, turning engagement into meaningful purchase decisions.
Responsibilities
* Own end‑to‑end media strategy and execution across all major channels, spanning the full funnel from awareness to conversion, including retailer media.
* Develop high‑impact media plans by optimising budget allocation, channel mix, formats and targeting in line with brand objectives.
* Lead campaign execution from ongoing activity to new product launches, ensuring seamless delivery and strong business results.
* Manage and optimise live campaigns, monitoring performance and continuously improving against key KPIs.
* Drive data‑led decision making by conducting deep analysis to identify insights, trends and optimisation opportunities across planning, targeting and buying strategies.
* Connect media performance to business outcomes, leveraging econometrics, test‑and‑learn approaches (A/B testing) and analytics to demonstrate clear ROI.
* Own the media innovation agenda, building and executing a test‑and‑learn roadmap across channels, audiences and tactics.
P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment. All applicants will be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment.
Qualifications
* Strong experience in media planning and buying with exposure across digital and full‑funnel campaigns.
* Proven ability to translate data and analytics into clear business recommendations.
* Experience working with cross‑functional stakeholders and influencing outcomes.
* Leadership experience (direct or indirect), with a passion for developing others.
* A test‑and‑learn mindset, with curiosity to explore new channels and approaches.
* Strong communication skills, with the ability to simplify complex topics.
Leadership & Development
* Managing and developing junior media planners and buyers, building their capabilities and coaching them on media excellence.
* Acting as the bridge between business and media teams, translating complex media topics into clear, actionable insights for stakeholders.
* Influencing across all levels of the organisation, communicating effectively with both cross‑functional partners and senior leadership.
What we offer
* Meaningful work from Day 1 – You will be working with some of the UK’s best‑loved brands and given the space to bring your experience, energy and new perspectives to make a genuine impact.
* Continuous development and an empowering culture – Our culture is built on continually developing our people, offering a career path and continuous learning opportunities, a varied career path and the chance to work alongside inspiring people in a supportive environment.
* Flexibility – We operate a flex‑at‑work approach with three days in the office and two days focused work from home, allowing you to choose where you work each day.
* Competitive compensation and benefits – Salary reviewed annually plus a range of benefits: generous Double Match Pension Scheme, Private Medical Insurance, P&G Contributed Share Programme, 25 days’ holiday, onsite gym and a ‘Flex4Me’ fund which lets you allocate a portion of your benefits package to what matters most to you.
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