Job Description
Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand there in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven eCommerce PPC Manager, reporting into the eCommerce Manager.
* Up to £50,000 DOE
* Hybrid working options, x 2 days from home
eCommerce PPC Manager job profile:
We are hiring a PPC Manager to join our growing Ecommerce team. Working out of the brand new office located near Batley train station and reporting directly to the eCommerce Manager. This role is a key strategic priority as we look to begin the next phase of our ambitious growth plans.
Key Responsibilities:
● Working alongside the Head of PPC to manage a 6 figure monthly PPC budget
● Develop and execute PPC campaigns across multiple platforms to drive website traffic and generate leads
● Continuously monitor and analyse campaign performance, make adjustments as necessary to optimize results
● Collaborate with the marketing team to align PPC efforts with overall business goals and strategies
● Work with our Merchandising team to ensure visibility of key categories
● Stay up-to-date on industry developments and incorporate new techniques and technologies into PPC campaigns
● Manage and optimize PPC budgets to ensure maximum return on investment
● Provide regular reporting and analysis of PPC campaign performance to stakeholders
Qualifications/Experience required:
● 3-5 years of experience in high value eCommerce PPC campaigns (agency or client side)
● Strong knowledge of PPC platforms, including Google Ads and Bing Ads
● Experience with bid management, keyword research, and ad copywriting
● Familiarity with analytics tools such as Google Analytics and AdWords
● Strong understanding of SEO and how it relates to PPC
● Excellent communication and project management skills
● Ability to work independently and as part of a team