Marketing Manager Salary: Circa £35,000 per annum Location: Local / regional (on‑property and cluster-based) Sector: Hospitality - Hotels & Food & Beverage The Role We are seeking a practical, commercially minded Marketing Manager to build and lead the marketing function from the ground up across a growing hospitality cluster. This is a hands-on role in a developing environment, ideal for someone who enjoys creating structure, driving activity, and seeing a direct impact on revenue. You will be responsible for increasing visibility, strengthening brand presence, and delivering marketing activity that supports occupancy, food & beverage revenue, events, and local engagement across multiple properties. This is not a purely strategic or sales-led role. We are looking for someone who takes ownership, rolls up their sleeves, and ensures marketing is consistently delivered - from planning through to execution. Key Responsibilities Marketing Strategy & Campaign Delivery Design and execute integrated marketing campaigns aligned to commercial objectives Drive measurable results across room sales, F&B, events, and local market engagement Annual Marketing Calendar & Activation Planning Create and manage a clear, forward-looking annual marketing calendar Plan and deliver seasonal campaigns, promotions, and on-property activations across all sites Brand Positioning & Market Visibility Strengthen each property's presence and awareness in local and regional markets "Put the properties on the map" through targeted, proactive marketing activity Traditional & Digital Marketing Integration Deliver a cohesive mix of traditional marketing (local press, partnerships, regional activity) and digital channels (social media, content, paid campaigns) Ensure brand consistency across all platforms and touchpoints Local Market Intelligence & Growth Targeting Identify emerging opportunities and growth areas, particularly in evolving markets Use insight and data to target new audiences and maximise commercial potential Content & Storytelling Develop clear narratives for each property and translate them into engaging campaigns, experiences, and communications Oversee content creation across social, web, and promotional materials Cluster-Level Coordination Ensure consistency and structure across the cluster while respecting the individuality and commercial focus of each site What We're Looking For Proven experience in hospitality marketing (hotels, pubs, restaurants, or F&B-led businesses) Experience building or reshaping a marketing function, ideally in a growing or evolving business A hands-on, delivery-focused mindset - comfortable executing as well as planning Strong understanding of both traditional and digital marketing channels Commercially aware, with a clear focus on revenue-driven outcomes Organised, proactive, and confident working across multiple sites and stakeholders Local or regional market knowledge is a strong advantage Why Join Us? Opportunity to shape and own the marketing function from the ground up Real influence on business performance and growth Varied role across multiple hospitality properties Supportive environment that values initiative, ideas, and delivery Blue Arrow is proud to be a Disability Confident Employer and is committed to helping find great work opportunities for great people.