Job Description
Ecommerce Manager
Hemel Hempstead
Hybrid (must be commutable to the area)
Up to £55,000 + bonus
I’m currently working with a growing FMCG/wellness brand looking to hire an Ecommerce Manager to take ownership of onsite performance, conversion and ecommerce trading.
This is a hands-on and commercially focused role, ideal for someone who enjoys full ownership of ecommerce performance and driving measurable growth through data, CRO and customer journey optimisation. You’ll play a key role in shaping how customers interact with the brand online and directly influence revenue performance across all digital channels.
Key responsibilities:
* Own day-to-day ecommerce performance across the Shopify website
* Monitor and improve conversion rate, AOV and overall customer journey performance
* Manage onsite trading activity, including merchandising, promotions and campaign launches
* Identify drop-off points across the funnel and implement CRO testing across PLPs, PDPs and checkout
* Manage and optimise performance marketing activity, including Google Ads campaigns (paid search, shopping and display)
* Own reporting and analytics across all ecommerce and marketing channels, providing clear insights into performance, revenue and conversion trends
* Use analytics, customer behaviour and performance data to drive commercial decisions and continuous improvement
* Work closely with marketing, product and tech teams to improve overall site and campaign performance
* Ensure the website is aligned with stock availability, commercial priorities and trading calendar
What they’re looking for:
* Previous hands-on Shopify ecommerce experience
* Strong CRO and A/B testing background with a test-and-learn mindset
* Experience managing or working closely with Google Ads / paid search performance campaigns
* Strong experience with analytics and reporting tools (Google Analytics / GA4 preferred)
* Experience with Klaviyo and email marketing integration
* Strong commercial awareness with a data-driven approach to decision making
* Background in ecommerce, retail, DTC or consumer-facing brands
* Highly proactive, organised, and comfortable working in a fast-paced, growth environment
* Strong attention to detail with a focus on performance and optimisation
This is a really exciting opportunity for someone who wants full ownership of ecommerce performance within a fast-growing brand and enjoys making a visible commercial impact through optimisation, testing, trading decisions and performance marketing.
If interested, please apply or message me directly for more information.