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Global marketing director, public transportation

Slough
Streamax
Marketing director
Posted: 18h ago
Offer description

Location: Flexible Remote (Globally) with business travels primarily across Europe

Key Responsibilities

● Brand Influence & Visibility

○ Publish company updates on platforms such as UITP to increase industry exposure

○ Secure and deliver speeches at key international exhibitions to establish expert reputation

○ Organize industry visits, training programs, and high-level reception events to build long-term trust

○ Focus on brand building and trust establishment, not direct sales execution

● Resource Linking & Engagement

○ Identify and hand over high-quality business leads to respective regional teams

○ Plan and host customer reception and networking events

○ Engage with international government agencies and strategic clients such as Singapore LTA

○ Focus on front-end market outreach; execution will be carried out by regional teams

● Global Market Coordination

○ Organize and participate in global industry conferences (e.g., UITP, IT-TRANS)

○ Manage association budgets and ensure efficient resource allocation

○ Provide insights on global public transport trends to support strategic planning

Qualifications

● Bachelor’s degree or above in Marketing, International Business, or related field

● 5+ years in marketing or business development, with at least 3 years in public transportation, smart transit, or related B2B/G sectors

● Excellent English public speaking and writing skills; experience speaking at international forums is a plus

● Familiar with international industry associations such as UITP; experience in association collaboration or government client engagement is preferred

● Strong resource integration, lead identification, and cross-team collaboration skills; keen front-market sensitivity

● Willingness to travel globally as required by business or projects, primarily across Europe (e.g., Europe, Middle East, Asia)

* Note: This role supports fully remote work from a globally flexible location, with a requirement to travel internationally—primarily within Europe—based on business or project needs.


工作地点: 全球范围内可灵活安排远程办公,根据业务或项目需要出差,主要出差地为欧洲

主要职责

● 品牌影响力与曝光度

○ 在UITP等平台发布公司动态,提升行业曝光度

○ 在重要国际展会中争取并发表演讲,树立专家声誉

○ 组织行业考察、培训项目及高端接待活动,建立长期信任关系

○ 重点在于品牌建设与信任建立,不直接执行销售任务

● 资源链接与关系维护

○ 识别高质量业务线索并移交至相应区域团队

○ 策划并主持客户接待与交流活动

○ 与国际政府机构及战略客户(如新加坡陆路交通管理局)建立联系

○ 专注于前端市场拓展;执行工作由区域团队负责

● 全球市场协调

○ 组织并参与全球行业会议(如UITP、IT-TRANS)

○ 管理协会预算并确保资源高效分配

○ 提供全球公共交通趋势洞察,支持战略规划

任职资格

● 市场营销、国际商务或相关专业本科及以上学历

● 5年以上市场营销或业务拓展经验,其中至少3年涉及公共交通、智慧交通或相关B2B/G领域

● 优秀的英语公众演讲与书面表达能力;具有国际论坛演讲经验者优先

● 熟悉UITP等国际行业协会;具备协会合作或政府客户对接经验者优先

● 强大的资源整合、线索识别及跨团队协作能力;敏锐的前端市场洞察力

● 能接受全球出差(如欧洲、中东、亚洲),主要出差需求集中在欧洲

备注: 本职位支持在全球范围内灵活自主安排远程办公,并根据业务或项目需要前往海外出差,主要出差地为欧洲。

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