DEBUTE is a London based womenswear brand founded by sisters Jazzy De Lisser and Lola Bute. Launched in October 2024, we are entering an exciting scale up phase. We are seeking a dynamic, strategically minded yet hands on COO to oversee operations and ensure the brand’s foundation is strong as we grow.
Please ensure you read the below overview and requirements for this employment opportunity completely.
This is a unique opportunity to join a small, ambitious team at a pivotal moment. You will be responsible for ensuring smooth day to day operations, implementing long term strategy, and driving growth across product, logistics, finance, and sales. This role is perfect for someone who thrives in a start-up environment, balances creative vision with operational excellence, and is motivated to help scale a brand from the ground up.
Key Responsibilities
Strategy and Leadership
* Work closely with the founders to refine and execute DEBUTE’s growth strategy
* Oversee global brand operations and ensure alignment between creative, marketing, and commercial functions
* Lead annual business planning, financial forecasting, and operational goal setting
Operations and Finance
* Manage day to day business operations across logistics, production, e-commerce, and retail activations
* Oversee financial management, ensuring accurate bookkeeping in partnership with our accountants, and maintain reliable reporting and budgeting
* Shopify and digital sales reporting, providing regular insights to founders
* Build operational processes and systems that can scale with the brand
Product and Supply Chain
* Coordinate with design and production teams to set product strategies, target margins, and retail prices
* Oversee critical path management (with our head of production), from sampling to production to delivery
Sales and Growth
* Lead sales operations including forecasting, planning, and analysis
* Partner with marketing on growth strategy, ensuring alignment between brand awareness and commercial performance
* Explore new distribution opportunities including wholesale and retail activations]
Who We Are Looking For
* 5+ years of experience in operations, strategy, or general management, ideally within fashion, luxury, or consumer brands
* Strong commercial acumen with a proven ability to balance creativity and business rigor
* Hands on operator who is comfortable managing detail but also shaping long-term strategy
* Experience with Shopify, e-commerce systems, and financial reporting tools
* Exceptional organizational and leadership skills, with the ability to build and structure a team over time
* Excited by the challenge of growing a small brand into a global business
Why Join DEBUTE?
* Join a small, passionate founding team at the start of an exciting growth journey
* Gain broad exposure across all aspects of a DTC fashion business, from product to marketing to sales
* Play a key role in shaping strategy, structure, and growth of the brand