Role Purpose
Location- Ruddington, Nottinghamshire
Level - Support
Role
Department - Marketing
Working Pattern - Hybrid (three days a week in the head office)
Benefits -Benefits at Ideagen
Salary - To be discussed at next stage
We’re looking for a LinkedIn Campaign Executive to own and optimise paid LinkedIn activity across EMEA, North America and APAC. You’ll be responsible for delivering high‑quality B2B leads and account engagement through smart targeting, compelling creative and data‑driven optimisation supporting Ideagen’s growth across regulated industries.
This is an exciting hands‑on role for someone who loves experimenting, analysing and continuously improving campaign performance!
Responsibilities
* Build, launch and optimise LinkedIn advertising campaigns using Sponsored Content, Lead Gen Forms and account‑based targeting
* Manage campaign budgets, pacing and performance across multiple regions
* Write and brief engaging B2B ad copy tailored to professional audiences
* Develop and refine audience strategies using matched audiences, ABM lists and buyer‑persona targeting
* Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
* Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
* Track and report on campaign performance, lead quality and contribution to pipeline
Skills and Experience
* Hands‑on experience running LinkedIn campaigns in a B2B, SaaS or technology environment
* Strong working knowledge of LinkedIn Campaign Manager, Lead Gen Forms and audience targeting
* Data‑driven mindset with the ability to turn insights into clear optimisation actions
* Strong understanding of B2B buyer journeys and LinkedIn's role across the funnel
* Confident writing concise, compelling ad copy for professional audiences
* Experience supporting lead generation and/or account‑based marketing campaigns
* Comfortable working with performance data (Excel/CRM/marketing automation tools)
Nice to have: LinkedIn certifications, ABM experience, exposure to regulated industries or curiosity around using AI tools to improve campaign performance.
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