IRIS Software Group is a leading global provider of mission critical software and services, and one of the UK’s largest privately held software companies. IRIS provides software solutions and services for finance, HR and payroll teams, educational organizations, and accountancy firms that improves efficiency and productivity, taking the pain out of processes and letting professionals focus on the work they love.
One in six of the UK’s workforce is paid by IRIS payroll offerings, and globally, six million employees receive their payslip via IRIS’ software every month.
IRIS handles $18 billion of payroll payments annually in the U.Over 12,000 UK schools and academies use IRIS, with four million parents and guardians using IRIS apps to connect with their children’s school; 300 million messages are delivered between schools and parents each year, and over £15 million transactional payments are processed every month.
Our operational software is the invisible, but essential, beating heart of our customers’ businesses, supporting them in a range of objectives, from maintaining legislative compliance, to boosting engagement with stakeholders, to enhancing productivity. IRIS is seeking an experienced Vice President of Web Presence to lead our digital transformation initiatives and establish a cohesive online presence. This role will be responsible for creation and optimization of a unified, high-performing web ecosystem that effectively communicates our value proposition and drives measurable business results.
Develop and execute a comprehensive website strategy aligned with IRIS's business objectives and core solution areas
Lead executive decision-making on critical web presence matters, including regional site strategy (e.g., Create a roadmap for the rationalization and consolidation of any satellite websites into a cohesive digital ecosystem
Establish clear KPIs and success metrics for all web properties including conversion of visitors to sales opportunities, site engagement, site performance, and others.
Performance Optimization
Drive continuous improvement in demand generation conversion metrics across all web properties
Enhance visitor site engagement through data-driven UX/UI enhancements
Optimize technical performance metrics including page load times, mobile responsiveness, and overall site speed
Develop and implement A/B testing strategies to refine user journeys and conversion funnels
Build and lead a high-performing web team, including content strategists, UX/UI specialists, developers, and analytics professionals
Foster collaboration between marketing, sales, product, and technology teams to ensure alignment of web strategy with broader business goals
Advocate for user-centered design and data-driven decision making across the organization
Evaluate and recommend appropriate technology platforms and tools to support IRIS's web presence objectives
Ensure all web properties adhere to current security standards and compliance requirements
Stay current with emerging web technologies and digital marketing trends to maintain competitive advantage
Develop integration strategies between web properties and other business systems (CRM, marketing automation, etc.)
5+ years of progressive experience in digital marketing, web strategy, or related fields
~ Proven track record of successfully managing complex website consolidation projects and creation/management of large scale corporate websites
~ Demonstrated expertise in optimizing websites for conversion, engagement, and performance
~ Excellent analytical skills with the ability to translate data insights into actionable strategies
~ Strong communication and presentation skills, with the ability to effectively engage at the executive level
Experience in B2B software or technology industries
Background in managing international/multi-region web properties
Familiarity with agile development methodologies
MBA or relevant advanced degree a plus
Performance to key performance metrics including conversion rates, engagement metrics, and technical SEO scores
Demonstrated ROI from web presence investments
Establishment of sustainable processes for ongoing web presence optimization