Digital Marketing Insights Analyst Worcester £37,414 - £39,383 per year 35 hours per week The Digital Insights Analyst will join the Digital Marketing Team, which is part of the wider Communications team. The team is responsible for Sanctuary's websites, making sure they're accessible and performing as they should, as well as driving traffic to the sites through e-marketing and PPC campaigns across our multiple brands. The Digital Insights Analyst is a new role in the team, leading on our approach to analytics and digital insights. You’ll be responsible for managing our GA4 and Google Tag Manager accounts, working across a variety of websites, and ensuring the reporting needs of marketing teams are met. You will use customer insight to drive change and improvements, analyse content performance and create meaningful dashboards to present data. The role of Data Insights Analyst will include: Leading on the development and management of Google Analytics (GA4) dashboards, establishing a regular reporting pattern and making recommendations to both improve the customer experience and support marketing teams with their objectives Developing relationships with colleagues across Sanctuary to gain an in-depth understanding of our business areas Developing high-quality analysis related to understanding website performance, customer behaviour, market trends, and broader digital insight requirements, creating relevant dashboards using tools including Power BI Analysing content performance to make recommendations to improve the customer experience Managing third party marketing tagging and tracking across Sanctuary's websites Skills and experiences: Degree, management qualification or relevant professional qualification or knowledge and ability at an equivalent level (preferably in Marketing) Thorough working knowledge of marketing, design and social media Comprehensive knowledge of GDPR, accessibility and data compliance/laws Comprehensive experience of user insights and leveraging these for customer benefit Proven experience of stakeholder management and working across multiple business areas Why work for us? One of the UK’s leading providers of housing, care and commercial services, Sanctuary employs more than 14,000 people and manages over 116,000 units of accommodation throughout England and Scotland, including general rented, retirement living, supported housing, student and key worker accommodation and care homes. Sanctuary also provides a range of other services including maintenance, care and telecare, all of which are delivered by our dedicated employees who are completely committed to customer service. Our Benefits As part of our commitment to making Sanctuary a great place to work, where your wellbeing is of genuine importance, we have developed an attractive employment package. The package recognises your contribution, supports your physical, mental and financial health and gives you the flexibility to tailor your employee benefits by offering: 25 days annual leave (rising to a maximum of 30 days) plus public holidays A pension scheme with matching employer contributions from Sanctuary up to set limits Life Assurance Employee Volunteering scheme Employee Advice Service including counselling Cycle to Work scheme Voluntary health plans Employee discounts Wellbeing support and tools Employee recognition scheme Employee platform to access your reward and wellbeing package online, find exclusive discounts, wellbeing resources and recognition tools Employee Networks, with a shared interest in inclusion, and who provide invaluable support to colleagues Role salary is £37,414 (rising to £39,383 per annum after 12 months, subject to satisfactory performance)