Our Client is looking for a forward thinking, self motivated Senior Marketing Executive to take responsibility for overseeing the development and execution of marketing strategies to enhance their brand presence and drive customer engagement, with guidance from the Sales Director and the Managing Director. This role will work closely with the sales team and other departments to ensure cohesive marketing efforts that align the organisations goals.
KEY RESPONSIBILITIES AND DUTIES
* Develop and implement comprehensive marketing plans to support business objectives and drive growth.
* Provide support and assistance to Sales team with collateral and case studies
* Manage and coordinate marketing campaigns across various channels, including digital, social media, email, and print.
* Oversee the creation of marketing materials, including brochures, presentations, and promotional content.
* Conduct market research to identify trends, customer needs, and competitive landscape.
* Collaborate with the sales team to develop targeted marketing strategies and support lead generation efforts.
* Monitor and analyse marketing performance metrics to optimize campaigns and report on ROI.
* Manage the marketing budget and ensure effective allocation of resources.
* Plan and execute events, trade shows, and other promotional activities.
* Maintain and update the company's website and social media profiles.
* Ownership of the CRM system (Hubspot) & subsequent reporting. Providing user support and training.
* Foster relationships with external partners, vendors, and agencies to enhance marketing efforts.
* Provide regular updates and reports to the Managing Director on marketing activities and outcomes.
PERSON SPECIFICATION
* Strong communication skills, both written and verbal.
* Excellent organisational and project management abilities.
* Creative thinker with a strategic mindset in research, planning and outcomes.
* Ability to work collaboratively with cross‑functional teams.
* Proficiency in marketing software and tools, including CRM systems, social media platforms, and analytics tools.
* Experience in developing and executing marketing campaigns.
* Strong analytical skills and ability to interpret data to drive decision‑making.
* Self‑motivated and results‑oriented.
* Ability to manage multiple projects and meet deadlines.
This is a truly great role for someone looking for a change of scenery or an ambitious Marketing Executive looking to take the next step up in their career
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