Marketing Manager duties and responsibilities A Marketing Manager’s duties and responsibilities depend on the size and structure of a company. They typically perform the following tasks: • Communicating with senior management about existing and new marketing activities. • Organising promotional events such as trade shows and ensuring the prompt delivery of materials and products by • coordinating with staff • Working with advertising departments or agencies to increase customer acquisition. • Managing and creating appropriate content for a variety of channels. • Evaluating and improving marketing campaigns with possible solutions to fit within budgetary constraints. • Identifying measuring marketing outcomes to increase the efficiency of marketing activities within the company. • Recruiting and training Marketing Assistants to assist with event coordination and sales. Salary Standard going rate £51,000 (£25.69 per hour) Lower going rate For a recent graduate on PSW £41,700 (£20.46 per hour)