Sales Controller Location: Reading Hours: Monday–Saturday (day off in week) + Sunday rota 🧾 The Role We are recruiting for an experienced Sales Controller to join a busy and successful dealership in Reading. This is a key role within the sales team, supporting the Sales Manager in driving performance, profitability, and ensuring smooth day-to-day operations. 🔧 Key Responsibilities * Support the Sales Manager in running the sales department * Assist in managing and motivating a team of Sales Executives * Help drive sales performance, volume, and profitability * Desk deals and support with closing sales * Monitor daily activity, enquiries, and conversions * Assist with stock control, pricing, and margin management * Ensure strong F&I performance and compliance * Maintain high levels of customer satisfaction (CSI) ✅ Requirements * Previous experience as a Sales Controller / Senior Sales Executive * Strong track record of achieving targets and KPIs * Excellent sales and closing skills * Good leadership and team support ability * Commercial awareness with focus on profitability * Full UK driving licence 💰 Package & Benefits * £50k–£55k+ realistic OTE * Company car or allowance * Performance-based bonus structure * Manufacturer training & development * Pension & staff benefits 🚀 Progression * Sales Manager * General Sales ...