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Sales and marketing specialist

Peterborough
Fresh Approach Finance Ltd
Marketing specialist
Posted: 17h ago
Offer description

Company Description Welcome to Fresh Approach Finance Ltd At Fresh Approach Finance, we do exactly what our name suggests – bring a fresh, client-focused perspective to the world of mortgage and protection advice. We are directly authorised, independent financial brokerage that prides itself on being approachable, transparent, and committed to delivering real value to our clients. Who We Are Fresh Approach Finance is a modern, dynamic mortgage and protection firm that works with a wide range of clients – from first-time buyers and home movers to experienced landlords and re-mortgagers. We also offer advice on protection products, such as life insurance, income protection, and critical illness cover. Our team is built around clear communication, efficiency, and ethical advice. We’re not a volume-based operation; we focus on quality – taking the time to get to know our clients, understand their needs, and find solutions that genuinely suit them. What Makes Us Different Client-Centric : We focus on relationships, not transactions. We aim to build trust and loyalty, often working with clients over many years and through various life stages. Independent & Whole-of-Market : We’re not tied to a specific lender, which means we can source from a broad range of products to offer the most suitable solution. Technology-Enabled but Human-Led : We use digital tools to streamline processes and keep things efficient, but advice and support always come from real people who care. What We Do Mortgage Advice (residential, BTL, re-mortgages, shared ownership, self-employed, etc.) Protection Planning (life cover, income protection, family benefit planning) Specialist Lending (bad credit, complex income, intergenerational lending) Client Support through every step – from initial fact-finding to completion and beyond Our Culture We’re a close-knit team that values professionalism, empathy, and continuous improvement. You’ll be supported in your development, encouraged to share ideas, and trusted to take ownership of your role. We aim to create an environment where you’re respected, listened to, and empowered. Role Description Were seeking a self-starting, creative, and results-driven Marketing Manager to manage and grow all aspects of our digital presence. You’ll be responsible for building brand visibility, driving online enquiries, and converting those into quality appointments for our advisers. This is a key strategic role for the business and will start on a self-employed basis, with the potential for a permanent role, including a salary and bonus structure, after 6 months of successful performance. As the business grows, you’ll be instrumental in expanding the team and will have the opportunity to explore share options after the first year. Lead Generation : Create and execute digital strategies to generate qualified leads and drive enquiries through our website, social media, and online advertising. Website Optimisation : Manage and improve the company website to increase traffic, conversions, and SEO performance. Content Creation : Plan and produce engaging content for blogs, emails, and social platforms that educate, inform, and convert. Social Media Management : Oversee all social media channels (LinkedIn, Instagram, Facebook, etc.), ensuring consistent messaging and strategic growth. Campaign Management : Plan and run paid campaigns (Google Ads, Facebook/Instagram ads) within a limited budget, optimising for ROI. CRM & Lead Nurturing : Ensure leads are tracked, followed up, and effectively turned into appointments through email workflows, automation tools, and coordination with the sales team. Analytics & Reporting : Track KPIs, report on campaign performance, and adjust strategy based on data and results. What We Offer Flexible, remote working setup Initial self-employed contract, moving to employed with salary bonus after 6 months of strong performance Potential to lead and grow a larger marketing function as the company scales Share option discussions available after 12 months of growth and contribution A genuine opportunity to shape the future of a growing brand How to Apply If you’re ready to take ownership of a marketing function and want to grow with a business that values your contribution, send your CV, a short cover letter, and (if possible) examples of campaigns or results you’ve driven to: [Insert email address/contact form] Fresh Approach Finance is building something special. If youre looking for more than just a job and want to be part of a journey – wed love to hear from you.

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