The Senior Trade & Account Manager is a key leadership role within Halfords for Business, responsible for driving strategic direction and delivering sustainable revenue growth across a portfolio of high‑value clients in an exciting period of transformation within this space.
Responsibilities
* Manage existing key accounts and develop high‑potential prospects, owning the full sales lifecycle from shaping strategy and closing complex opportunities to maximising long‑term value through innovative, multi‑product solutions.
* Lead contract negotiations, deliver strategic account plans, and influence senior stakeholders across Trade Card and Account Card propositions.
* Report to the Head of Sales and help shape commercial strategy, processes, and go‑to‑market approaches.
* Own and develop a portfolio of high‑value, strategically important B2B accounts, driving long‑term growth, retention, and client satisfaction across Trade & Account Card propositions.
* Build and deliver robust account plans aligned to client objectives and Halfords growth strategy.
* Identify and lead new business opportunities within the portfolio, including cross‑sell and upsell initiatives, while proactively generating leads through networking, referrals, and outbound activity.
* Act as a trusted advisor to senior (including C‑suite) stakeholders, understanding client challenges and positioning Halfords solutions as strategic value drivers.
* Deliver against revenue, margin, and retention targets, with full accountability for portfolio performance and pipeline forecasting.
* Lead complex, multi‑product deals and commercial negotiations, including renewals and contract optimisation, ensuring alignment with business KPIs.
* Influence client strategies and commercial models to maximise long‑term value and partnership potential.
* Oversee the end‑to‑end client journey, ensuring seamless onboarding, delivery, and ongoing service excellence.
* Resolve complex client challenges with a commercially sound, solutions‑focused approach while championing a customer‑first culture.
* Provide strategic insight and reporting on performance, risks, and opportunities to senior stakeholders.
* Mentor and support junior team members, sharing best practice and driving continuous improvement in processes, tools, and ways of working.
Qualifications
* Proven experience in business development, account management, and strategic sales, with a strong track record of delivering revenue growth, ideally within Fleet Management or broader B2B sectors.
* Strong commercial acumen with advanced negotiation and deal‑structuring capability, combined with solid financial and analytical skills, including margin management, forecasting, and CRM/pipeline management.
* Confident communicator with experience engaging and influencing senior stakeholders, including C‑suite, and managing complex, multi‑stakeholder client relationships.
* Results‑driven with a strategic, growth‑oriented mindset, demonstrating strong ownership of pipeline and sales funnel, and the ability to identify and execute cross‑sell, upsell, and new business opportunities.
* Highly effective at building long‑term partnerships, with a client‑first approach, strong stakeholder management skills, and the ability to operate autonomously while contributing to wider business outcomes.
* Proactive, solutions‑focused, and adaptable, with resilience to thrive in a fast‑paced, evolving environment and a continuous focus on improvement and growth opportunities.
* Collaborative‑working cross‑functionally with teams such as Fleet, Operations, Legal, and Finance.
* Confident using data to drive decisions, track performance, and demonstrate return on investment.
* Demonstrates strong leadership qualities, with the ability to mentor others, inspire high performance, and contribute to a positive, customer‑focused culture.
Benefits
* A fair and competitive salary evaluated against market data, quarterly discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
* Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
* You will have access to a wealth of employee discounts across the Halfords suite of products and services.
* Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Hybrid Working
Hybrid working policy: 2 days per week on site at our Support Centre in Redditch.
EEO Statement
At Halfords we are committed to creating an inclusive workplace for our colleagues. We’re an equal opportunities employer and proud to welcome applications from all backgrounds, embracing diversity within the Halfords family.
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