Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
As a key member of the UK & Ireland brand team, you’ll lead end-to-end marketing strategy for healthcare professionals, shaping impactful launch plans and driving brand growth.
Your role spans HCP engagement, patient journey optimisation, and access strategy, powered by deep insights and analytics to build data-driven omnichannel approaches.
Collaborating with cross-functional partners in Medical, Access, BI&T, and more, you’ll ensure seamless strategic planning and tactical execution.
Working closely with the Commercial Lead, you’ll champion innovation and deliver solutions that meet customer needs and transform patient care in neuropsychiatry.
Key Responsibilities
1. Builds and delivers the brand HCP and Patient strategy and plan that drives success and growth of the brand
2. Owns the end-to-end brand and HCP customer journey from omnichannel strategy to execution
3. Fosters collaborative working relationships with the Commercial Lead and cross-functional brand team members to ensure creation of a unified brand strategy
4. Integrates insights from advanced analytics models, market research and other channels to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimising channel selection
5. Lead the coordination of key processes such as annual UBP, budget/projection preparation, performance reviews and internal meetings, collaborating with relevant XF stakeholders to ensure smooth preparation and timely delivery
6. Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement
7. Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns
8. Defines success for the HCP customer segment
9. Partner with Commercial Lead and Sales Manager to develop and optimise future field force capabilities. Identify gaps and enable clear communication and governance support for the sales function
10. Leads strategic development and implementation of tactical plan for brand and launch strategies, ensuring consistent execution of brand strategy through close working relationships with cross functional and field teams
11. Collaborates with Access and Medical teams to translate insights into Brand strategic imperatives
12. Plans and delivers content across personal and non-personal channels, including working iteratively with agencies to ensure approval and production of personalized content for customers
13. Supports financial assumptions, forecasting and brand spend (including the coordination of the yearly budget (OPEX) process)
14. Works with analytics and market research teams to define and implement performance metrics
15. Champions modular content production and omnichannel deployment in collaboration with Omnichannel COE, BI&A, and agencies
16. Leadership of key business reviews (brand performance reviews, market visits etc.)
17. Ensure adherence to the ABPI and IPHA code and BMS SOPs
18. Track progress against plan to ensure delivery of objectives, KPIs and financial spend to meet performance metrics
Required Qualifications & Experience
19. Prior marketing experience with a track record of leading and executing Brand and HCP-focused marketing strategies
20. Experience in psychiatry, preferred
21. Knowledge of HCP customer journeys, preferences, and needs within psychiatry
22. Fluency in interpreting analytical models and ability to translate analytics from BI&A teams into actionable strategies
23. Familiarity with omnichannel strategy and modular content production
24. Ability to navigate and build relationships across teams and functions (e.g., Medical, Access, Sales)
25. Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process)
Key Competencies
26. Customer oriented mindset
27. Adopts a customer-focused enterprise mindset
28. Deeply understands HCP/Patient journey and experience
29. Understands industry regulatory and reimbursement requirements, and able to identify potential opportunities and issues as well as identify solutions.