Programmatic & Display Business Director
London
About the Role:
The MG Programmatic & Display team is a 40+ strong team of programmatic & display specialists that work cross a varied roster of clients including Specsavers, John Lewis & Partners, Shark Ninja, Apple, Renault and VMO2 amongst others. Responsible for both programmatic and direct IO buys, the team is tasked with ensuring we are consistently putting forward innovative ideas that help to challenge and grow our clients' digital strategies. The successful candidate will oversee a team of directors, managers and executives specifically working across a hub of MG OMD’s client portfolio. The role will report into the Head of Programmatic and focus on supporting the team to develop best-in-class integrated strategies and campaigns.
RESPONSIBILITIES
* Lead, mentor and manage a team of programmatic specialists, providing training and development opportunities, and encouraging a collaborative and high performing environment.
* Define and drive the agency’s programmatic vision, ensuring cutting edge strategies and best practices are implemented.
* Serve as a senior advisor to clients, providing high-level strategic guidance and ensuring programmatic is a key driver of success.
* Ensure the programmatic activity through the team aligns with wider digital and offline media strategies for a holistic approach.
* Promote a data driven approach to campaign planning, execution and performance reporting, ensuring robust measurement frameworks.
* Maintain oversight of the client audit process for the channel to ensure targets are met and potential issues are escalated.
* Identify new opportunities within programmatic, including media efficiencies, data strategies and tech innovations to drive business growth.
* Build strong relationships with media partners, technology providers and industry bodies to drive innovation and commercial negotiations, maximising value and efficiency for our clients.
* Support and present as part of a team in delivery of new business pitch, departmental and agency-wide meetings.
* Stay ahead of industry developments, emerging trends, and technological advancements to keep the agency and clients competitive.
ABOUT YOU
* Experience in managing a large, multi-layered team and a desire to continue this.
* Ability to lead your team to develop and plan strategies to achieve agency commercial goals.
* Ability to manage multiple clients, ensuring all deadlines are met and that team output is always of the highest quality.
* Confident and effective leader.
* Advanced knowledge of cross channel and ad tech market.
* Strong understanding of digital landscape and how programmatic fits into the media plan.
* Negotiation skills to deliver best commercial value for client.
* Confidently lead presentations with a strong and compelling narrative.
* Advanced analytical skills to interrogate and develop best practice processes.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.
Diversity, Equity & Inclusion
OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability, or pregnancy and maternity.
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