Head of Marketing Manchester (FinTech)
Our client, a fast-growing fintech innovator, is seeking a Head of Marketing with deep expertise in digital demand generation to lead the UK marketing function. This role is central to accelerating customer acquisition, strengthening market presence, and building a scalable, data-driven growth engine that fuels commercial performance.
The successful candidate will shape and execute a high-impact marketing strategy that positions the business as a leading fintech partner, drives qualified pipeline, and delivers measurable ROI. This is a senior, hands-on role working closely with the UK leadership team to ensure marketing is a core driver of revenue and market expansion.
Key Responsibilities
1. Develop and execute a fintech-focused, performance-led marketing strategy with a strong emphasis on digital lead generation, conversion optimisation, and pipeline acceleration.
2. Own end-to-end demand generation and nurture programmes, tightly aligned with sales and revenue targets.
3. Partner with senior leadership to support customer acquisition, market penetration, and product adoption across the UK.
4. Lead multi-channel campaigns across digital, paid media, social, content, and automation, leveraging data and technology to scale efficiently.