Head of Social Content Publishing & Audience Growth
Hybrid Working - 2 / 3 days in the London Office
London Location
We are looking for an experienced Head of Social Strategy Platform Growth & Relations to lead a high performing social content division within a global digital marketing agency network. This role combines creative ideation leadership, audience development, a strong handle of growth KPIs and data analysis and operational excellence across multiple social platforms.
You will oversee the end-to-end process of ideation, production, editing and optimisation, ensuring content consistently engages audiences and drives commercial growth. Working closely with cross functional teams, you will shape a multi-platform content strategy, guide the development of new formats, and ensure execution aligns with performance goals. A strong understanding of platform behaviours, emerging trends and social storytelling will be essential to success.
This role requires a leader who thrives in a fast-paced environment and can translate data into actionable insights. You will manage a multidisciplinary team across video production, editing, research and scripting, fostering a culture of creativity, agility and constant improvement.
Core Requirements:
* Strong experience in growing communities and driving views at scale in the context of social content publishing across multiple major platforms
* Experience of storytelling via short form (TikTok, Snap, IG YT Shorts) and Longform (YouTube, etc) is mandatory to drive effective growth
* Proven track record driving revenue and engagement through content optimisation
* Ability to interpret analytics dashboards and convert insights into strategy
* Experience leading creative, production and editorial teams
* Highly organised with strong communication and reporting skills
* Demonstrated ability to work quickly, reactively and collaboratively
* Deep understanding of audience behaviour, digital trends and platform best practices
* Management experience is mandatory
* Existing direct relationships with the major platforms – TikTok, Snap, Meta, X, YouTube, etc are also a key requirement of this role