Position: Head of D2C Onsite Experience & Loyalty Location: Chertsey Salary: On Application Duration: Ongoing Hours: Monday-Friday, 9am-5:30pm Overview of a Head of D2C Onsite Experience & Loyalty As Head of D2C Onsite Experience & Loyalty, you will lead the strategy and delivery of a premium, seamless, and personalised customer journey across a European Direct-to-Consumer platform. This role sits at the heart of D2C growth, driving conversion, customer satisfaction, and long-term loyalty through data-driven onsite optimisation and innovative customer engagement initiatives. Responsibilities of a Head of D2C Onsite Experience & Loyalty * Lead the Conversion Rate Optimisation (CRO) Centre of Excellence, owning the testing roadmap and driving continuous onsite UX improvements. * Define and execute onsite experience and personalisation strategies to improve conversion, engagement, and customer trust. * Oversee A/B testing, behavioural analysis, and performance reporting across the D2C platform, sharing insights with senior stakeholders. * Lead stakeholder and agency management across European markets, ensuring delivery against SLAs, KPIs, and quality standards. * Own and develop the Rewards loyalty programme, driving retention, repeat purchase, and customer lifetime value. * Lead customer reviews, ratings, and UGC strategies to enhance brand perception, support product launches, and drive conversion. Key co...