About The Role
Do you have experience of planning, developing and delivering paid, multi-channel marketing campaigns? Would you like to produce event marketing campaigns for the UK’s leading charity for people affected by dementia?
We are recruiting for a Direct Response Marketing Officer to join on a full-time, permanent contract, working 35 hours per week.
As Direct Response Marketing Officer you will manage and deliver multi-channel marketing campaigns, driving participation for our sports, challenge, and mass event program. By working with different teams across the organisation and our media agency and external stakeholders, you will brief, optimise and evaluate marketing campaigns.
You will monitor the results of communications, make recommendations to help inform and improve future campaigns and provide timely and accurate updates on key campaign metrics to senior stakeholders.
Every day will be different, for example, the role can include writing compelling marketing copy for a campaign, working with internal and external designers to develop creative ideas, or producing a post-campaign report.
Interviews for this role have been provisionally scheduled to take place via MS Teams on Monday 17th and Tuesday 18th November.
About you
Joining us, you’ll have experience of planning, developing and delivering paid, multi-channel marketing campaigns. You’ll have experience of managing day-to-day relationships with suppliers and agencies and you’ll be able to brief internal teams or external suppliers on print, copy, design or market research requirements.
Crucially for this role, you’ll be able to stay organised and prioritise effectively while juggling multiple tasks or conflicting deadlines. You’ll also understand budgets, financial management and reporting and you’ll be able to monitor, collect and analyse data to make decisions and recommendations.
What you’ll focus on:
1. Planning, developing and executing event marketing campaigns for Alzheimer’s Society fundraising events.
2. Leading on the development and implementation of events marketing across a range of channels, including but not limited to TV, Radio, Digital (including social media), Direct Mail, Door Drops, email and SMS.
3. Overseeing part of the events budget, including monitoring spend and monthly reporting.
4. Drafting compelling copy, ensuring that all communication is in line with the overall campaign concept and adheres to guidelines.
5. Providing timely and accurate updates on key campaign metrics to senior stakeholders.
6. Closely monitoring and evaluating the results of all communications, using learnings to optimise during and post-campaign across all channels.
About You
About Alzheimer's Society
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