Job Description We are looking for a dynamic and results-driven Performance Marketing Executive to join our in-house marketing team at Everlast, supporting both the UK and US markets. You will play a key role in executing and optimising multi-channel performance marketing strategies across Affiliates, Paid Social, and PPC to drive growth and brand visibility. This is a unique opportunity to work with a well-established brand within the fitness and lifestyle sector, managing campaigns from strategy through to execution, analysis, and reporting. Key Responsibilities: Affiliates: Manage and optimise affiliate marketing campaigns to drive incremental revenue across UK and US markets. Develop strong relationships with key affiliate partners, leveraging data-driven insights to maximise performance. Monitor affiliate performance, track key metrics, and implement strategies to enhance program effectiveness. Stay updated on industry trends and identify new affiliate opportunities. Paid Social: Develop, execute & manage end-to-end paid social strategies across Meta & TikTok platforms Continuously analyse campaign performance and implement optimisations to achieve KPIs & drive business focuses Create engaging, data-driven ad content to reach targeted audiences Collaborate with internal teams to drive performance (Performance, Trade, Creative & Tech teams) & work with key external partners PPC: Plan, execute & optimise PPC campaigns across Google Ads & Bing to drive incremental revenue, increase brand visibility & drive site traffic Manage day-to-day campaign performance including keyword research, ad copywriting, bid management and budget pacing Stay on top of industry trends, platform updates, and competitor activity to identify new growth opportunities Performance Analysis: Regularly track and report on channel, platform & campaign performance. Use analytics tools (e.g. GA4, Power BI, Partnerize, Fospha) to monitor performance and identify areas for improvement.