General Manager at Farm Girl
Are you an experienced and enthusiastic Assistant Manager or ready to become one, with a passion for hospitality and a focus on wellness?
Farm Girl, a leading café in the wellness industry, is looking for a strong, hand-on leader to take ownership of our South Kensington site. We pride ourselves on the quality of our food, drinks, and exceptional customer service and we're seeking a highly competent individual who can protect, nurture, and elevate the positive culture within our team.
The site is performing well and has built a strong rhythm. We are looking for a General Manager who can continue to lead from the floor, build trust with the team, and drive excellence through respect, structure, and positivity.
If you have a natural ability to motivate people, a solutions-focused mindset, and thrive in a fast-paced environment, this could be your ideal next step.
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Role Responsibilities
As our General Manager, you will take full ownership of the cafe’s performance, culture, and operational excellence. Your responsibilities will include:
* Leading by Example: Maintain an enthusiastic, engaged, and passionate approach to food and excellent service. Lead from the floor with a hands-on approach, setting the tone for professionalism, quality, efficiency, and positivity at all times.
* Floor & Service Leadership: Oversee the day-t0-day running of the cafe and effectively manage the front-of-house operations. Ensure service standards remain consistently high, delivering an outstanding customer experience.
Customer Service Excellence: Drive and maintain exceptional customer service standards. Build strong rapport with regular customers and ensure all guest interactions reflect warmth.
* Staff Training & Development: Train and develop all staff tothe highest standards, with a particular focus on:
o Exceptional Customer Service Standards
o Comprehensive menu knowledge
o Full understanding of allergens
o Adherence to Health & Safety regulations
* Team Leadership & Communication: Emphasise the importance of teamwork across Front of House and Kitchen. Encourage initiative, accountability, and collaboration. Lead regular team meetings and ensure clear daily communication through prep lists and handovers.
* Sales & Financial Performance: Drive the team to increase upselling and maximize revenue. Maintain strong GP margins through effective stock control and cost awareness.
Stock Management & Supplier Relations: Conduct monthly stocktakes. Ensure efficient ordering and clear communication with suppliers and the kitchen team to maintain sufficient daily stock levels.
* Cleanliness & Compliance: Ensure the café consistently maintains the highest levels of cleanliness, organisation and hygiene. Oversee daily opening and closing checklists. Monitor and manage pest control checks with agreed suppliers.
* Online Platforms & Delivery: Manage Deliveroo activity, ensuring item availability is updated and performance is monitored consistently.
* Administration & Organisation:
o Create and organise FOH rotas
o Organise regular team meetings
o Manage ordering and menu updates
o Approve timesheets
o Oversee recruitment, including interviews and trial shifts
o Liaise with HR regarding hiring decisions
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Role Requirements
To be successful in this role, you will need:
* Proven experience in a similar General Manager role within hospitality.
* Exceptional customer service and interpersonal skills.
* A hands-on leadership style with the ability to build trust and rapport with employees, management, and customers.
* A positive, resilient, and solutions-focused mindset.
* Strong organisational and financial management skills.
* Experience working in a high-volume environment.
* Great spoken and written English communication skills.
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What’s in it for you?
At Farm Girl, we value our leaders and offer:
* NO double or evening shifts.
* Staff Discount: 50% discount at all Farm Girl cafés.
* Annual Leave: 20 holidays + 8 bank holidays (pro rata).
* The opportunity to lead a strong, like-minded team who share a passion for healthy, wholesome, and nourishing food.
* On-Shift Perks: Meal and hot drinks provided on shift.
* The chance to manage a highly regarded, trendy, and modern restaurant in South Kensington.
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Ready to lead with positivity, integrity and excellence?
Apply today and become a key driver in maintaining and elevating the culture and standards at Farm Girl South Kensington.